Skip to main content

IPSOS LAUNCHES IPSOS.DIGITAL, ITS FULLY AUTOMATED RESEARCH PLATFORM

IPSOS LAUNCHES IPSOS.DIGITAL, ITS FULLY AUTOMATED RESEARCH PLATFORMParis November 6th, 2019 – As part of Ipsos’ ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology and know-how to its clients, Ipsos today announces the launch of Ipsos.Digital, it’s self-service research platform that offers clients fast, simplified access to global research capabilities and insights.This intuitive end-to-end platform provides access to Ipsos’ fully integrated online panels of consumers and other publics. Users first identify their sample – either targeted at a specific audience, or representative of the general population – from Ipsos’ high-quality online samples. Then, they can launch their study in just a few clicks, receiving automated reports within a matter of hours. Ipsos.Digital offers fully automated online and exportable reports including dashboards, native PowerPoint, PDF and a cross tabulation tool. Ipsos has built this tool to seamlessly provide clients with the best of technology and the best professional expertise, providing as-needed access to our expert teams across the world. “Ipsos.Digital reflects our commitment to outstanding research quality and turning data into actionable truth. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of Security, Simplicity, Speed and Substance,” says Didier Truchot, Ipsos Chairman and CEO.The Ipsos.Digital platform contains a range of solutions including FastFacts, its do-it- yourself (DIY) research tool allowing users to build their own questionnaire. They can also choose from over 700 pre-defined sample targets or create their own. Other solutions currently available include Claims, Name, Varieties and Visual Testing. Two flagship solutions will be available on Ipsos.Digital as of January 2020: InnoTest (innovation testing) and Creative|Spark (copy testing).Ipsos.Digital is now live in the US, the UK, France, Germany, Italy and Spain. It will be launched in 11 new countries by January 2020 (Australia, Brazil, Chile, Canada, Netherlands, South Africa, Sweden, Denmark, Norway, Russia, Poland) and available in 60 countries by the end of 2020. “The power of Ipsos.Digital is its ability to streamline processes and enable clients to access insights in hours rather than days or weeks. Platform users can work on their own or obtain assistance from relevant Ipsos experts around the world.”
said Andrei Postoaca, CEO Ipsos.Digital
For more information please visit www.ipsos.digital or contact Andrei Postoaca, CEO Ipsos Digital at andrei.postoaca@ipsos.com

ABOUT IPSOS

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Cookie Notice

We use cookies to improve your experience on our website

Information we collect about your use of Goldea Capital website

Goldea Capital website collects personal data about visitors to its website.

When someone visits our websites, we use a third party service, Google Analytics, to collect standard internet log information (such as IP address and type of browser they’re using) and details of visitor behavior patterns. We do this to allow us to keep track of the number of visitors to the various parts of the sites and understand how our website is used. We do not make any attempt to find out the identities or nature of those visiting our websites. We won’t share your information with any other organizations for marketing, market research or commercial purposes and we don’t pass on your details to other websites.

Use of cookies
Cookies are small text files that are placed on your computer or other device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.