WSFS Bank Introduces Enhanced Website, Launches Zelle® and Pilots Highly-Personalized Messaging App as Initial Steps in Delivery Transformation
WILMINGTON, Del., Dec. 03, 2019 (GLOBE NEWSWIRE) — WSFS Bank, the primary subsidiary of WSFS Financial Corporation (Nasdaq: WSFS), has introduced an enhanced website experience, launched Zelle, and kicked off a pilot for a highly-personalized messaging mobile application known as myWSFS, as the initial steps of the Bank’s Delivery Transformation. WSFS Bank’s Delivery Transformation is an action plan that kicked off earlier in 2019 in an effort to evaluate and upgrade its technology and digital solutions, with a focus on improving experiences for existing Customers, future Customers and Associates.
“We’re excited to introduce our upgraded website, launch Zelle, and begin piloting myWSFS as the beginning steps in our Delivery Transformation journey,” said Lisa Brubaker, Chief Technology Officer at WSFS. “These initiatives align with WSFS’ overall objectives of melding physical and digital delivery in a manner consistent with our brand and mission, We Stand For Service. We look forward to sharing more about our journey as we re-invest in technology, across the franchise, that will complement WSFS’ already compelling offerings, even further enhancing our Customer’s top-tier experience.”Enhanced Website Launch
The launch of the new wsfsbank.com provides current and prospective WSFS Customers with an improved and more personal experience, including user-friendly navigation to help Customers find what they need fast, and offers greater locator search capabilities to provide more relevant results based on a user’s location. The new site features an enhanced content library with additional financial education resources, including WSFS iQ, an interactive, mobile-first financial education solution, delivering personalized financial tools and knowledge to consumers wherever they are.
“We’re excited to introduce our upgraded website, launch Zelle, and begin piloting myWSFS as the beginning steps in our Delivery Transformation journey,” said Lisa Brubaker, Chief Technology Officer at WSFS. “These initiatives align with WSFS’ overall objectives of melding physical and digital delivery in a manner consistent with our brand and mission, We Stand For Service. We look forward to sharing more about our journey as we re-invest in technology, across the franchise, that will complement WSFS’ already compelling offerings, even further enhancing our Customer’s top-tier experience.”Enhanced Website Launch
The launch of the new wsfsbank.com provides current and prospective WSFS Customers with an improved and more personal experience, including user-friendly navigation to help Customers find what they need fast, and offers greater locator search capabilities to provide more relevant results based on a user’s location. The new site features an enhanced content library with additional financial education resources, including WSFS iQ, an interactive, mobile-first financial education solution, delivering personalized financial tools and knowledge to consumers wherever they are.