With 24.8% CAGR, Gamification Market Worth USD 37.00 billion by 2027
According to Fortune Business Insights, the global Gamification Market size is projected to reach USD 37.00 billion by 2027, at a CAGR of 24.8% during the forecast period. Inclination towards Gamification Solutions for Promotional Purposes to Facilitate Business
Pune, India, June 21, 2022 (GLOBE NEWSWIRE) — The global gamification market size is expected to reach USD 37.00 billion by 2027, exhibiting a CAGR of 24.8% during the forecast period. The rising focus towards game-based learning solutions for training and recruitment processes will spur business opportunities for the market during the forecast period. Moreover, the companies are adopting gamification solutions to promote products and enhance customer relations, which, in turn, will augur well for the market in the forthcoming years, the market size stood at USD 6.33 billion in 2019.
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Key Development:
April 2018 –BI Worldwide acquired Bunchball Inc.an innovator gamification solution. The customer will get benefit from the expanded and innovative offering of both the companies. The company is focused on enhancing the channel strategy and boosting employee collaboration.
April 2015–Verint announced the addition of its gamification solution for customer engagement optimization portfolio. This will help the organization to create a unique and personalized work environment. The software will also help in acquiring, maintaining, and enhancing skills.
Report Scope & Segmentation
| Report Coverage | Details |
| Forecast Period | 2020 to 2027 |
| Forecast Period 2020 to 2027 CAGR | 24.8% |
| 2027 Value Projection | USD 37.00 billion |
| Base Year | 2018 |
| Gamification Market Size in 2019 | USD 6.33 billion in 2019 |
| Historical Data for | 2016 to 2018 |
| No. of Pages | 150 |
| Segments covered | Deployment, Enterprise Size, Application, Industry and Geography |
| Gamification Market Growth Drivers | Undesired Outcome as Result of Poor Design is likely to Hamper the Adoption of the Software |
| Rising adoption of cloud-based gamification solutions by SMEs to surge the market growth | |
| Adoption of Artificial Intelligence (AI) based Gamification Solutions to incentivize Market Growth |
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Market Driver:
Cumulative Investment in Immersive Technologies to Augment Market Sales
The growing investment by companies in augmented reality (AR), virtual reality (VR), and mixed reality technologies will subsequently foster healthy growth of the market during the forecast period. For instance, Amazon.com, Inc., and Walmart are utilizing the AR, VR and mixed reality technologies to revolutionize the shopping experience for customers. Similarly, numerous companies are perpetually investing in augmented reality gamification for training and learning purposes, which, in turn, will enable speedy expansion of the market. For instance, Walmart has announced its partnership with Strivr Labs, Inc. to offer training to its employees using VR technology. The training will be provided to the company’s main 200 centers across the U.S. to demonstrate employees about valuable customer service assistance. Walmart stores have around 17000 Oculus Go VR headset for conducting employee training equipped with Strivr training. In addition, the rising adoption of VR and AR technologies by eminent companies will significantly uplift the gamification market share.
The strategies adopted by companies to train employees through gamification software during the global crisis will simultaneously foster healthy growth of the market. Besides, the increasing focus on E-learning with training and learning modules for employees during COVID-19 pandemic will promote healthy adoption of gamification.
Regional Analysis:
Heavy Demand for Customized Gamification Solutions to Boost Market in North America
The market in North America stood at USD 2.72 billion in 2019 and is predicted to grow rapidly in the forthcoming years owing to the rising demand for customized gamification solutions in the region. The well-established communication networks across large enterprises will aid the development in North America. The surge in online gamers in the US and Canada will contribute positively to the market in the region. The emergence of various online gaming solutions companies in the US and Canada will further boost the revenue of the market in the region. The rising presence of customer-centric companies such as Oracle Corporation, Cisco System, Salesforce, and others in the US will promote the market in the region. The penetration of smartphones and rising internet traffic across the retail & e-commerce sectors will favor growth of the market in North America. Moreover, the implementation of marketing and customer engagement services solutions such as NBCUniversal Media, LLC, Walgreens Co., eBay Inc., Adobe Inc by major companies will consequently create growth opportunities for the market.
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| Gamification Market Segments | By Deployment
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By Enterprise Size
| |
By Application
| |
By Industry
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The Report Lists the Main Companies in the Gamification Market:
- MPS Interactive Systems Limited
- Microsoft Corporation
- SAP SE
- BI Worldwide
- Verint Systems
- Hoopla Software, Inc
- Aon plc. (CUT-E GMBH)
- Influitive Corporation
- Mambo Solutions Ltd.
- Khoros, LLC
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Major Table of Contents:
- Global Gamification Market Analysis, Insights and Forecast, 2016-2027
- Key Findings / Summary
- Market Sizing Estimations and Forecasts – By Deployment
- Cloud
- On-premise
- Market Size Estimates and Forecasts – By Organization Size
- SME’s
- Large Enterprises
- Market Size Estimates and Forecasts – By Application
- Marketing
- Sales
- Product Development
- Human Resource
- Others (Customer Engagement, etc.)
- Market Size Estimates and Forecasts – By Industry
- BFSI
- Retail
- Government
- Healthcare
- Education and Research
- IT and Telecom
- Others
- Market Analysis, Insights and Forecast – By Region
- North America
- Europe
- Asia-Pacific (APAC)
- Middle East & Africa (MEA)
- Latin America (LATAM)
- North America Gamification Market Analysis, Insights and Forecast, 2016-2027
- Key Findings / Summary
- Market Sizing Estimations and Forecasts – By Deployment
- Cloud
- On-premise
- Market Size Estimates and Forecasts – By Organization Size
- SME’s
- Large Enterprises
- Market Size Estimates and Forecasts – By Application
- Marketing
- Sales
- Product Development
- Human Resource
- Others (Customer Engagement, etc.)
- Market Size Estimates and Forecasts – By Industry
- BFSI
- Retail
- Government
- Healthcare
- Education and Research
- IT and Telecom
- Others
- Market Analysis, Insights and Forecast – By Country
- US
- Canada
- Europe Gamification Market Analysis, Insights and Forecast, 2016-2027
- Key Findings / Summary
- Market Sizing Estimations and Forecasts – By Deployment
- Cloud
- On-premise
- Market Size Estimates and Forecasts – By Organization Size
- SME’s
- Large Enterprises
- Market Size Estimates and Forecasts – By Application
- Marketing
- Sales
- Product Development
- Human Resource
- Others (Customer Engagement, etc.)
- Market Size Estimates and Forecasts – By Industry
- BFSI
- Retail
- Government
- Healthcare
- Education and Research
- IT and Telecom
- Others
- Market Analysis, Insights and Forecast – By Country
- UK
- Germany
- France
- Spain
- Rest of Europe
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