Skip to main content

Vimeo Unveils Powerful New Interactive Video Capabilities

Written by Customer Service on . Posted in Public Companies.

Intuitive, enterprise-grade tools enable businesses to create dynamic, interactive video with Vimeo

NEW YORK, June 08, 2022 (GLOBE NEWSWIRE) — Vimeo (NASDAQ:VMEO), the world’s leading all-in-one video software solution, today announced the launch of new interactive video capabilities with Vimeo. This launch marks the successful integration of the WIREWAX feature-set after its acquisition by Vimeo last November.

“We believe that most business videos will include some form of interactivity in the future, because it’s a proven, more effective way to engage audiences of all kinds,” said Mark Kornfilt, President and Chief Product Officer, Vimeo. “One of Vimeo’s greatest abilities is to take the complex and make it simple. We’ve brought the sophisticated capabilities of WIREWAX to our industry-leading platform so that anyone can easily create dynamic videos that drive results. This is a huge step forward in unleashing the full potential of video for every business.”

Marketers, communications professionals, and HR teams are seeking more cost-effective and efficient ways to meaningfully engage with customers, employees, and communities. Vimeo’s new, easy-to-use interactive video editor is fully integrated with the platform’s suite of workplace tools so anyone can produce rich video experiences, natively publish them across websites and social channels, and measure results – all from a single hub.

The new interactive capabilities now available on Vimeo include:

  • Intuitive, code-free video editor: Create dynamic, interactive videos using a simple-to-use, drag and drop interface that guides users through the process, from start to finish.
  • AI-powered, clickable hotspots: Leverage computer vision technology to pin clickable elements to specific objects on the screen so viewers can engage directly within the video to learn more.
  • Fully-customizable overlays: Add layers of content and information on videos — additional videos, photos, buttons, information, and more — to drive viewer interest and engagement.
  • Video branching: Give consumers and employees the ability to select multiple paths within a single video, creating navigable content and unique experiences.
  • Shoppable video functionality: Build new shopping experiences by adding clickable elements to individual products within a video, overlaying additional product information, and “add to cart” buttons, allowing users to shop directly within a video.
  • Comprehensive reporting and analytics: Track key metrics like sales, audience engagement, and message retention and then optimize content for maximum impact and ROI.

Food52, the next-generation cooking and home company and longtime Vimeo customer, is using interactive video to successfully engage their online audience of more than 25 million customers.

Matt Greenberg, SVP, Head of Brand Partnerships at Food52, said, “Interactive video is unlocking a new way for how we present Food52 and our brand partners to the world, for example guiding our customers through new ‘how-to’ or recipe videos that they control, or leading them from a video directly to product pages and generating direct revenue. With these capabilities now part of Vimeo, and the improved ease of using them, we’re able to do it all with video, with streamlined workflows and on fewer systems.”

Vimeo’s interactive video capabilities are available to Vimeo Enterprise customers today. An example of an interactive video is available on Vimeo.

About Vimeo
Vimeo (NASDAQ:VMEO) is the world’s leading all-in-one video software solution. Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. We proudly serve our growing community of over 260 million users — from creatives to entrepreneurs to the world’s largest companies. Learn more at www.vimeo.com. 

CONTACT: Vimeo Communications
Matt Anchin
pr@vimeo.com 

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.