Skip to main content

VEON Launches Geolocation Gateway, Enabling Proximity-Based Digital Services

Written by Customer Service on . Posted in Public Companies.

Initiative builds on GSMA Open Gateway framework, ensuring international interoperability

Amsterdam and Tashkent, 21 February 2024: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, today announced the launch of the Geolocation Gateway with the first implementation already in place in Uzbekistan.  Building on the global GSMA Open Gateway framework for universal, open APIs (Application Programmable Interfaces) for enterprise developers, the Geolocation Gateway will enable a wide range of use cases, from proximity-based commercial services to reducing fraud in financial services, as well as supporting location-based emergency response. 

The Geolocation Gateway, developed by VEON in partnership with Nokia and Infobip, allows applications to determine the location of devices. For financial institutions, the Geolocation Gateway will enable them to determine if an individual is actually present during a transaction such as an ATM withdrawal or a credit card payment.  For commercial companies, it can create growth opportunities by enabling targeted communications to be sent to participating customers, with their consent, based on proximity to an event, restaurant or shop. Most importantly,for emergency services, the Geolocation Gateway will provide authorities the ability to warn individuals in specific locations about impending natural disasters such as floods, earthquakes or cyclones. 

“Mobile operators are at the forefront when it comes to enabling economic growth through digitalization, especially in the emerging economies where VEON operates. With the Geolocation Gateway, we are bringing in the latest international standards to provide digitalization at scale in our markets” said Kaan Terzioglu,  VEON Group CEO. “The solutions that our teams have developed and started implementing in Uzbekistan enables the usage of location-based anonymized data in a wide range of digital applications, empowering users, businesses and public sector service providers alike”. 

 “The Open Gateway initiative gives enterprise developers the ability to program networks and connectivity through universal open APIs. This means applications can be developed once and then integrated with every interconnected operator network worldwide, enabling the faster implementation and scaling of digital solutions,” explains GSMA Chief Technology Officer, Alex Sinclair.  “We are excited to see that VEON is taking this initiative to its vibrant markets in Central and South Asia, where a wide range of use cases from disaster response to commercial growth of small and medium-size businesses could be highly relevant, and solutions could potentially be scalable to other mobile operators.” 

The first implementation of Geolocation Gateway is a commercial use case where an Uzbekistan-based country-wide pizza restaurant chain worked with Beeline Uzbekistan and VEON Adtech, both wholly owned subsidiaries of the VEON Group, to grow its business through precision-marketing based on the Geolocation Gateway APIs. The solution will be scaled to other digital operators of the VEON Group and is also available for licensing by other mobile operators.

Developed in accordance with international privacy laws and data protection regulations, Geolocation Gateway provides only anonymized data to third-party service providers while all user-specific data remains held solely by the mobile operator as the trusted party.  For commercial applications, all communication with individuals will be based on the legal permission policies of the jurisdiction. 

About VEON
VEON is a digital operator that provides converged connectivity and digital services to nearly 160 million customers.  Operating across six countries that are home to more than 7% of the world’s population, VEON is transforming lives through technology-driven services that empower individuals and drive economic growth.  Headquartered in Amsterdam, VEON is listed on NASDAQ and Euronext.
For more information visit: https://www.veon.com.

Disclaimer 
This release contains “forward-looking statements,” as the phrase is defined in Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. Forward-looking statements are not historical facts, and include statements relating to, among other things, VEON’s commercial plans. Forward-looking statements are inherently subject to risks and uncertainties, many of which VEON cannot predict with accuracy and some of which VEON might not even anticipate. The forward-looking statements contained in this release speak only as of the date of this release. VEON does not undertake to publicly update, except as required by U.S. federal securities laws, any forward-looking statement to reflect events or circumstances after such dates or to reflect the occurrence of unanticipated events.

Contact Information
VEON 
Hande Asik
Group Director of Communication 
pr@veon.com

TUVA Partners
Julian Tanner
julian.tanner@tuvapartners.com

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.