Skip to main content

Synaptics to demonstrate how AI-native processing enables MSOs and OTT streamers to deliver new features at IBC 2025

Written by Customer Service on . Posted in Public Companies.

Set-top boxes and related products can be enhanced with leading AI-native Edge processors, contextual awareness, and reliable wireless connectivity to create enriched viewing experiences.

AMSTERDAM, Sept. 08, 2025 (GLOBE NEWSWIRE) — Synaptics® Incorporated (Nasdaq: SYNA) will be at IBC 2025 from September 12-15 with a full program of demonstrations showcasing how embedding artificial intelligence (AI) and AI-native processing in set-top boxes (STBs) and over-the-top (OTT) streaming devices creates a vast opportunity for video service providers to enrich the viewing experience for their customers. Visitors to Hall 1, Stand 1. F72 will see firsthand how AI running on Synaptics’ ICs can be used to enhance picture quality, audio quality, parental controls, subtitling, personalized shopping options, and more.

All these capabilities and features are enabled by Synaptics’ Astra™ line of AI-native, high-performance, low-power, Arm®-based MPUs and MCUs, along with other devices in our broad portfolio, similarly designed specifically for Edge AI applications.

Synaptics designed its Astra portfolio for the internet of things (IoT). OTT/STB companies that base their equipment on Synaptics’ Edge AI technology can offer viewers not only expanded control over content curation, but enhanced TV experiences that include personalized shopping, travel planning, and gaming. Further, thanks to the built-in security features, all these features can be offered without compromising data privacy and security.

The AI capabilities of the Astra Edge AI solutions were developed to support all input modalities—vision, audio, voice, and touch—expanding the options for viewer interaction with OTT/STB applications. Astra offers system designers an unprecedented combination of ultra-low-power (ULP), multimodal capabilities, contextually-aware AI, and excellent wireless rate-over-range with reliable interoperability, all at affordable system cost.

Technical subject matter experts from Synaptics will be on hand throughout IBC to demonstrate the latest products, capabilities, and features. The presentations will include:

  • AI-based voice biometrics to enable personalization for multiple users in a single household, without the need to select a profile. Secure for everything from navigation to purchasing.
  • Using AI to provide richer images by converting content available in Standard Dynamic Range (SDR) to High Dynamic Range (HDR) on TVs equipped to support HDR. Synaptics’ technology accomplishes this by leveraging the HDR capabilities of most modern televisions.
  • Using AI to improve sound quality from dialogue enhancement to volume equalization.
  • AI-enabled video analytics: identifying the images on screen. AI models work even with protected content (DRM or CAS). This capability, in turn, enables advanced features such as identifying people shown on screen and home shopping.
  • IoT Hub running on the Synaptics Astra Machina Dev Kit that unifies our processing and connectivity technology onto a single device for today’s smart homes.

Join Synaptics at IBC 2025 in Hall 1, Stand 1.F72 from September 12-15 for an exclusive look at the technologies driving the future of the IoT. Engage with expert engineers and discover how Edge AI is transforming the TV viewing experience.

About Synaptics Incorporated
Synaptics (Nasdaq: SYNA) is driving innovation in AI at the Edge, bringing AI closer to end users and transforming how we engage with intelligent connected devices, whether at home, at work, or on the move. As a go-to partner for forward-thinking product innovators, Synaptics powers the future with its cutting-edge Synaptics Astra™ AI-Native embedded compute, Veros™ wireless connectivity, and multimodal sensing solutions. We’re making the digital experience smarter, faster, more intuitive, secure, and seamless. From touch, display, and biometrics to AI-driven wireless connectivity, video, vision, audio, speech, and security processing, Synaptics is the force behind the next generation of technology enhancing how we live, work, and play. Follow Synaptics on LinkedIn, X, and Facebook, or visit www.synaptics.com. 

Synaptics and the Synaptics logo are trademarks of Synaptics in the United States and/or other countries. All other marks are the property of their respective owners.

For further information, please contact:

Media Contact
Neeta Shenoy
Synaptics Incorporated
neeta.shenoy@synaptics.com

Danielle Smith
Account Director
Publitek Ltd.
danielle.smith@publitek.com

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.