Skip to main content

Startup Creator Agency GPOP Merges With Award Winning Media and Creator Company Underknown

Written by Customer Service on . Posted in Mergers And Acquisitions.

GPOP Merges with Underknown

Webby-award-winning, digital-first media company, Underknown, announced today that it has completed a merger to onboard the independent creator media agency, GPOP. This strategic move brings together Underknown’s innovative content expertise, and GPOP’s dynamic agency capabilities, to enhance offerings and expand opportunities for both companies and their partners.
Webby-award-winning, digital-first media company, Underknown, announced today that it has completed a merger to onboard the independent creator media agency, GPOP. This strategic move brings together Underknown’s innovative content expertise, and GPOP’s dynamic agency capabilities, to enhance offerings and expand opportunities for both companies and their partners.

TORONTO, Nov. 11, 2024 (GLOBE NEWSWIRE) — Webby-award-winning, digital-first media company, Underknown, announced today that it has completed a merger to onboard the independent creator media agency, GPOP. This strategic move brings together Underknown’s innovative content expertise, and GPOP’s dynamic agency capabilities, to enhance offerings and expand opportunities for both companies and their partners.

The deal brings GPOP into the Underknown content enterprise which includes the popular shows: What If, Aperture, and How to Survive. This merger marks Underknown’s third such transaction in three years as they expand their portfolio of brands, services, and talent.

Co-Founded just one year ago by Michael Gardner, formerly COO and CSO of VidCon, and Yaz Narcin, GPOP has provided their roster of almost 20 non-fiction media-creator partners, totaling almost 100 million YouTube subscribers, with high impact revenue and audience growth strategies.

With over 80 million monthly active viewers, 90 channels, and more than 75 million subscribers across platforms, Underknown is one of the top 3 largest factual producers in the digital media space, producing content in 10 languages.

“GPOP’s merger with Underknown means we can now share our innovative solutions with more companies while finding fresh ways to generate revenue for Underknown and all of GPOP’s partners. I’m thrilled to be collaborating with Michael, Yaz, and Jeanine on this next chapter,” said Steve Hulford, CEO at Underknown.

“Steve and Underknown have been ideal collaborators, bringing unmatched creativity, agility, and ambition that align with our own ‘Big Yes Energy,’” Gardner shared. “When I returned to GPOP, (Gardner spent three months at Mr Beast while Narcin scaled the company) Yaz and I knew that we didn’t just want a bigger slice of the pie; we wanted to create a pie that could empower the creator economy. With Underknown’s support and resources, we’re bringing new opportunities and tools to creators everywhere, helping them build, innovate, and succeed on a whole new scale.”

As part of the merger, Yaz Narcin is taking over the role of Managing Director of GPOP. Gardner continues to drive strategy and cultivate emergent opportunities as GPOP’s co-founder and is also now EVP of Partnerships at Underknown.

Myles Larsen
VP Communications, Underknown Corp.
416-435-4361
www.underknown.com
contact@underknown.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4d7ad9d4-841f-4a62-8744-5a696ef83f3a

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.