Skip to main content

SmileDirectClub Advances Whitening Portfolio with Launch of Wireless Pro Whitening System Plus

Written by Customer Service on . Posted in Public Companies.

Latest Advancement in Oral Care Increases Access to Innovative Teeth Whitening for a Brighter, Healthier Smile

SmileDirectClub

Pro Whitening System Plus

Pro Whitening System Plus

NASHVILLE, Tenn., Jan. 27, 2022 (GLOBE NEWSWIRE) — SmileDirectClub, Inc. (Nasdaq: SDC), the next generation oral care company with the first medtech platform for teeth straightening, today announced the expansion of its best-in-class oral care product offerings with its new Pro Whitening System Plus, featuring a Wireless LED Whitening Light. Putting advanced technology directly in the hands of consumers, the Pro Whitening System Plus is the brand’s most complete teeth whitening system available, offering even more convenience and value.

This new extension to SmileDirectClub’s bestselling Pro Whitening System, the Pro Whitening System Plus features two 1-week treatments (instead of just 1) and a rechargeable, patented Wireless LED Whitening Light. The innovative Pro Whitening System Plus is the most effective whitening product in the brand’s whitening line-up and offers professional-level results, brightening teeth up to 9 shades in 1 week* and up to 2 shades brighter than whitening gel alone.**

“As we continue to expand our world-class line of bestselling oral care products at SmileDirectClub, we are constantly looking for ways to address our customer’s needs,” said Amy Keith, General Manager of Global Oral Care at SmileDirectClub. “The new Wireless LED Whitening Light in the Pro Whitening System Plus utilizes advanced technology to bring even more convenience to our customer’s teeth whitening routine.”

The SmileDirectClub Pro Whitening System Plus ($90) is now available at Shop.SmileDirectClub.com and will launch on Amazon.com in mid-February. The new Pro Whitening System Plus complements SmileDirectClub’s award-winning existing product offerings, including the recently released new Water Flossers, Fast-Dissolving Whitening Strips and various other premium oral care products.

Since launching in the U.S. in 2014, SmileDirectClub has become one of the fastest-growing health technology companies and continues to be the leading telehealth platform for orthodontia, serving well over 1.5 million customers around the world. SmileDirectClub is the only oral care brand that offers customers an end-to-end solution to keep teeth straighter, brighter and cleaner.

To learn more about SmileDirectClub’s new product offerings and availability, visit: Shop.SmileDirectClub.com.

* Average results when used as directed. Results may vary.
**Average results when used as directed vs. SmileDirectClub Premium Teeth Whitening gel alone. Results may vary.

About SmileDirectClub 
SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first medtech platform for teeth straightening. Through its cutting-edge telehealth technology and vertically integrated model, SmileDirectClub is revolutionizing the oral care industry. SmileDirectClub’s mission is to democratize access to a smile each and every person loves by making it affordable and convenient for everyone. SmileDirectClub is headquartered in Nashville, Tennessee, USA. For more information, please visit SmileDirectClub.com. 

Contact: SmileDirectClub Media Relations: Press@SmileDirectClub.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8acacb57-c5c3-4edc-9d2c-6712959fc3a6

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.