Skip to main content

Sinch launches worldwide API for business messaging through Instagram

Written by Customer Service on . Posted in Public Companies.

Sinch

Sinch

Sinch

  The service enables brands to have scalable conversations with their customers using Instagram DM’s or Stories, facilitating engaging user interaction and enhanced customer experience

STOCKHOLM and ATLANTA – June 2, 2021 – Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, today launched a worldwide API for business messaging through Instagram to coincide with the availability of the Messenger API for Instagram announced by Messenger from Facebook during its F8 conference. The Messenger API for Instagram enables brands to have scalable conversations with their customers using Instagram DMs or Stories, facilitating engaging user interaction and enhanced customer support.

Businesses are now able to leverage the Messenger API for Instagram through Sinch’s Conversation API, a single API that lets businesses create rich and engaging conversations with their customers via a range of widely used consumer channels such as WhatsApp, Facebook Messenger, SMS, MMS, RCS, and more.

People and brands are exchanging messages with each other more than ever, and Instagram is an important channel for connecting customers and building long-term relationships. Instagram has more than 1 billion active accounts worldwide. According to Instagram, 81 percent of respondents said it helps them research products and services.

“Instagram is a powerful channel that lets businesses engage with their customers in a simple, secure and effective way,”, said Eduardo Henrique, Sinch’s Chief Business Development Officer. “The results from our early access trials are very encouraging as customers appreciate the faster responses and improved customer experience that the new offering entails.” 

Sinch had early access to the functionality behind the Messenger API for Instagram. One of the first brands that Sinch enabled to leverage the Messenger API was Leiturinha, a Brazilian children’s book club with over 800,000 followers. By leveraging API-powered direct messaging through Instagram, Leiturinha recorded a 35 percent reduction in comments of customers requesting assistance by Instagram DM’s in the first 11 days.  

In addition to facilitating processes, business messaging through Instagram also speeds up contact with users who name the brand through mentions of Stories, which makes communication even more dynamic and interactive. As a result, the response time to calls related to direct messages decreased by 42 percent, compared to the average of the last 6 months. 

About Sinch 

Sinch brings businesses and people closer with tools enabling personal engagement. Its leading cloud communications platform lets businesses reach every mobile phone on the planet, in seconds or less, through mobile messaging, voice and video. Sinch is a trusted software provider to mobile operators, and its platform powers business-critical communications for many of the world’s largest companies. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has local presence in more than 40 countries. Shares are traded at NASDAQ Stockholm: XSTO:SINCH. Visit us at sinch.com.  

For further information, please contact: 

Jeff Hasen
Director of Content & Communications
jeff.hasen@sinch.com 

Attachment

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.