Reborn Coffee Announces “Sip for a Cause” Donation Support for Maui Fire Relief Efforts

50% of Proceeds from Kona Coffee Sales to be Given to the Maui Food Bank

BREA, Calif., Sept. 19, 2023 (GLOBE NEWSWIRE) — Reborn Coffee, Inc. (NASDAQ: REBN) (“Reborn”, or the “Company”), a California-based retailer of specialty coffee, today announced the launch of its “Sip for a Cause” wildfire relief program to assist with efforts following the devastating wildfires in Maui by pledging to donate 50% of its Kona Coffee sales proceeds to the Maui Food Bank.

The Maui Food Bank, an organization with a rich history of supporting the community, is spearheading efforts to alleviate need and provide immediate care to those affected by recent wildfires. Their focus remains on ensuring that no individual in crisis goes to bed hungry, amplifying the “Sip for a Cause” initiative’s reach and impact.

To facilitate the path to recovery, Reborn Coffee is pledging to donate 50% of the proceeds from its Kona Coffee sales directly to relief and rebuilding operations active on the ground through partnerships with the Maui Food Bank.

“In response to the catastrophic impacts of the recent wildfires on the island of Maui, Reborn Coffee pledges its unwavering support to the resilient residents braving these trying times,” said Jay Kim, Chief Executive Officer of Reborn. “These wildfires have left indelible scars on the beautiful landscape and vibrant communities of Maui, catalyzing a surge of compassionate initiatives aimed at alleviating the difficulties faced by many.

“We are taking a step further in our mission to support the Maui community by pledging to donate 50% of the proceeds from every Kona Coffee cup sold to the Maui Food Bank. This substantial contribution aims to foster a substantial positive impact, bringing necessary resources and assistance to the many families navigating the aftermath of this tragic event. We believe that through collective efforts and compassionate giving, we can aid in the recovery and rebuilding of the vibrant Maui community.

“We encourage every individual to embrace this opportunity to make a tangible difference, one cup at a time. It is through unified efforts and a shared vision that we can foster a brighter, hopeful tomorrow for Maui. Join us in sipping for a cause, in standing with Maui, and in making strides not just in business but in uplifting the lives of those deeply affected during this critical time,” concluded Kim.

For further information on how to contribute or get involved, please visit www.reborncoffee.com.

About Reborn Coffee

Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.

Forward-Looking Statements

All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the first quarter of 2023, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Contacts

Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235

Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com