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Publics Groupe: Full Year 2025 Results

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Very strong Q4 2025 at +5.9%

Confident in delivering a 7th year of outperformance in 2026

February 3, 2026

  • +5.9% Q4 organic growth, leading to +5.6% in 2025
  • Solid FY performance across all regions: U.S. at +5.2%, Europe +4.2% and APAC at +5.8%
  • Industry-leading financial KPIs:
    • 18.2% operating margin rate, up 20 basis points year-on-year
    • Headline EPS of €7.48, up 6.6% at constant currency
    • Free cash flow1 at €2.0 billion, up 10.6%
    • 2025 proposed dividend at €3.75 per share, up 4.2%, fully paid in cash
  • Expect to outperform again for 7th consecutive year in 2026: Full year organic growth guidance of +4% to +5%
  • Improving best-in-class financial ratios in 2026:
    • Operating margin rate slightly above 18.2%
    • Free cash flow1 at c. €2.1 billion2

FY 2025 results

 20252025 vs 2024
Net organic growth3+5.6% 
Operating margin rate18.2%+20bps
 20252025 vs 2024
Revenue€17,399m+8.5%
Net revenue€14,547m+4.2%
Operating margin€2,648m+5.1%
Headline diluted EPS€7.48+6.6%
at constant currency
Free cash flow1 €2,032m+10.6%

Arthur Sadoun, Chairman and CEO of Publicis Groupe:

“Thanks to our AI-powered growth model, we are entering our second century stronger than ever, with Q4 organic growth of +5.9%.

This led to +5.6% for the full year, an acceleration versus our 5-year organic growth CAGR, with every region delivering solid results at a time when our main competitors are expected to be negative overall.

2025 has been a year of increased investments in our AI capabilities and talent while improving on our already industry-leading margin and free cash flow. It was also a year of sustained commercial momentum as we once again topped the new business rankings.

Since the rise of GenAI three years ago, the growth model we have built means artificial intelligence is not a headwind for Publicis, but a strategic driver of growth and margin expansion. Over that period, we have increased our organic net revenue and operating profit by 20%, widening the gap with peers and growing ahead of competition by 700bps4 in 2025.

Now, looking ahead, we have one ambition: to be the industry’s Most Valuable Partner.

We will be the MVP for our clients by building agentic solutions that truly deliver business outcomes at a moment when 95% of AI projects fail. We will be the MVP for our people by treating them as our key differentiator, not a commodity, giving them the tools and training they need to progress in an AI-driven world. And we will be the MVP to our shareholders by focusing on delivering transformational growth through new addressable markets, not legacy asset consolidation.

This makes us confident in outperforming the industry for the 7th year in a row in 2026 on organic growth, while increasing margin, EPS and free cash flow.

I’d like to take this opportunity to thank our clients for their ongoing trust, and our people for their outstanding efforts as we build the future of our industry together.”

The Publicis Board of Directors met on February 2nd, 2026 under the chairmanship of Arthur Sadoun and approved the annual financial statements for 2025.

KEY FIGURES

(in millions of euros except per-share data and percentages)202520242025 vs 2024
Data from the Income and Cash Flow Statements   
Net revenue14,54713,965        +4.2%
Pass-through revenue2,8522,065        +38.1%
Revenue17,39916,030        +8.5%
EBITDA3,1683,014        +5.1%
% of net revenue        21.8%        21.6%+20bps
Operating margin2,6482,519        +5.1%
% of net revenue        18.2%        18.0%+20bps
Operating income2,3942,214        +8.1%
Net income attributable to the Groupe1,6531,660        -0.4%
Earnings per share (EPS)6.586.62        -0.6%
Headline diluted EPS(1)7.487.30        +2.5%
Dividend per share(2)3.753.60        +4.2%
Free cash flow before change in working capital requirements2,0321,838        +10.6%
(1)  Net income attributable to the Groupe, adjusted for impairment losses, amortization of intangibles from acquisitions, main capital gains (or losses) on asset disposals, changes in the fair value of financial assets and earn-out re-evaluation, divided by the average number of shares on a diluted basis.
(2)  To be proposed to the shareholders at the AGM of May 27, 2026.

(in millions of euros)December 31, 2025December 31, 2024
Data from the Balance Sheet  
Total assets40,01039,854
Groupe share of Shareholders’ equity10,44711,060
Net debt (net cash)(548)(775)

NET REVENUE IN Q4 2025

Net revenue in Q4 2025 grew organically by +5.9% and reached 3,866 million euros, versus 3,854 million euros in Q4 2024. Exchange rates had a negative impact of 254 million euros. Acquisitions, net of disposals, accounted for a positive impact of 53 million euros.

Connected Media, representing 60% of the Groupe’s full year net revenue, continued to perform very strongly with high single-digit organic growth this quarter, driven by market share gains, increasing demand for AI-powered products and services, and new addressable markets. Intelligent Creativity, generating 26% of full year net revenue, recorded mid-single-digit growth in Q4, fueled by Production, new business wins, scope expansions and fewer cuts than anticipated in classic advertising. Technology, representing 14% of full year net revenue, posted slightly positive organic growth in Q4 and an almost flat full year performance, as anticipated due to client cautiousness seen across all IT consulting firms.

Breakdown of Q4 2025 net revenue by region

 Net revenueOrganic
growth

 

(in millions of euros)Q4 2025Q4 2024
North America2,2912,366        +4.2%
Europe964923        +6.3%
Asia Pacific340339        +6.2%
Middle East & Africa133111        +25.3%
Latin America138115        +19.1%
Total3,8663,854        +5.9%

North America net revenue was up +4.2% on an organic basis. The U.S., the Groupe’s largest geography, posted solid organic growth of +4.3% fueled by mid-single-digit growth of both Connected Media and Intelligent Creativity. Technology was almost flat on the quarter, in a context of a continued “wait-and-see” attitude from clients on digital business transformation projects.

Net revenue in Europe was up +6.3% organically. Organic growth in the U.K. was +7.2% with double-digit growth of Connected Media and mid-single-digit growth of Intelligent Creativity, while Technology posted mid-single-digit growth benefiting from positive phasing in Q4. France delivered +1.8% organic growth driven by mid-single-digit growth of both Connected Media and Intelligent Creativity. Germany accelerated to +8.9% in Q4, fueled by Connected Media’s double-digit growth. Central & Eastern Europe posted a strong +5.5% organic growth on top of +18% in Q4 2024.

Net revenue in Asia Pacific recorded +6.2% growth on an organic basis. China remained solid with +4.3% organic growth. Australia and India also contributed strongly to the region’s performance in the quarter.

In Middle East & Africa, net revenue was up +25.3% organically, driven by double-digit growth across all practices.

Net revenue in Latin America was up +19.1% organically. The region’s performance was driven by both Connected Media and Intelligent Creativity, in particular in Brazil and Argentina.

NET REVENUE IN FY 2025

Full year organic growth reached +5.6%, with net revenue of 14,547 million euros compared to 13,965 million euros in 2024. Exchange rate variations over the period had a negative impact of 497 million euros. Acquisitions, net of disposals, accounted for a positive impact of 321 million euros on net revenue.

Breakdown of FY 2025 net revenue by region

 Net revenueOrganic
growth

 

(in millions of euros)20252024
North America8,8998,583        +5.4%
Europe3,5203,384        +4.2%
Asia Pacific1,2601,218        +5.8%
Middle East & Africa440406        +10.8%
Latin America428374        +18.7%
Total14,54713,965        +5.6%

Net revenue in North America was up by +5.4% on an organic basis. The U.S. recorded solid +5.2% organic growth, fueled by both Connected Media and Intelligent Creativity.

Europe posted +4.2% organic growth in 2025. The U.K. was up by +6.3% organically, France and Germany slightly down against higher comparables, while Central & Eastern Europe posted +9.7% growth on an organic basis.

Asia Pacific net revenue was up by +5.8% on an organic basis. China reported an organic growth of +6.0%.

Net revenue in the Middle East & Africa region was up by +10.8% on an organic basis and up by +18.7% in Latin America.

ANALYSIS OF FY 2025 KEY FIGURES

Income statement

Revenue was 17,399 million euros in 2025, up 8.5%, and included pass-through revenue of 2,852 million euros in 2025, compared to 2,065 million euros in 2024. Pass-through revenue represents costs that are directly re-invoiced to clients and are volatile. The increase of 2025 also resulted from the consolidation of acquisitions completed in 2024 and 2025 and the high growth in production activities in Q4 2025.

EBITDA (operating margin before depreciation and amortization) amounted to 3,168 million euros in 2025, compared to 3,014 million euros in 2024, up by +5.1%. EBITDA was 21.8% as a percentage of net revenue compared to 21.6% in 2024.

Personnel and freelancer costs totaled 9,590 million euros in 2025 from 9,224 million euros in 2024, up by +4.0%. As a percentage of net revenue, these costs represented 65.9% in 2025, compared to 66.1% in 2024. Restructuring costs were 151 million euros, up from 136 million euros in 2024.

Other costs (other than personnel and freelancer costs) totaled 5,161 million euros in 2025, compared to 4,287 million euros in 2024. Excluding pass-through costs, these costs amounted to 2,309 million euros in 2025 versus 2,222 million euros in 2024 representing 15.9% of net revenue, as in 2024. They comprised:

  • Other operating expenses (excluding pass-through costs, depreciation & amortization), which amounted to 1,789 million euros, compared to 1,727 million euros in 2024. This represented 12.3% of net revenue, almost flat compared to 12.4% in 2024.
  • Depreciation and amortization expense of 520 million euros in 2025, up by 25 million euros compared to 495 million euros in 2024, mainly linked to the Groupe’s IT projects and investments.

As a result, the operating margin amounted to 2,648 million euros in 2025, up by +5.1% compared to 2024, representing a record operating margin rate of 18.2% in 2025, outperforming the rate of 18.0% reached in 2024.

Operating margin rates by region were 18.5% in North America, 18.2% in Europe, 22.9% in Asia‑Pacific, 4.8% in Middle East & Africa and 12.6% in Latin America.

Amortization of intangibles arising from acquisitions totaled 212 million euros in 2025, down by 22 million euros versus 2024, related to the end of the amortization associated with some technologies.

Impairment losses amounted to 37 million euros, including exclusively the impact of real estate optimization. This was down by 49 million euros, from 86 million euros in 2024 which also included an impairment loss on intangible assets.

Net non-current expense totaled 5 million euros in 2025. In 2024, net non-current income amounted to 15 million euros mainly corresponding to the proceeds generated by the contribution of some technologies to Groupe’s equity-accounted investees.

Operating income totaled 2,394 million euros in 2025, versus 2,214 million euros in the previous year.

The financial result, comprising the cost of net financial debt and other financial charges and income, was a net charge of 100 million euros in 2025, compared to a net charge of 29 million euros in 2024:

  • The net income on net financial debt was 8 million euros in 2025, compared to an income of 52 million euros in 2024. It included 115 million euros of interest expense (in line with 122 million euros in 2024), offset by interest income of 123 million euros, down from 174 million euros in 2024.
  • Other financial income and expenses (excluding earn‑out revaluation) were a net charge of 108 million euros in 2025, notably composed by 86 million euro interest on lease liabilities, 20 million euro foreign exchange losses and 7 million euro income from the fair value revaluation of mutual funds. In 2024, other financial income and expenses were a net charge of 81 million euros, notably composed by 84 million euro interest on lease liabilities and 10 million euro income from the fair value adjustment of mutual funds.

The revaluation of earn‑out payments was a 59 million euro expense compared to a 35 million euro income in 2024.

The share in profit of equity-accounted investees, net of tax, was a 3 million euro profit in 2025, compared to a 2 million euro loss in 2024.

The income tax charge was 577 million euros compared to a tax charge of 549 million euros in 2024. The effective tax rate is 25.1% for 2025 compared to an effective tax rate of 24.9% for 2024.

The net income attributable to non-controlling interests is a 8 million euro profit in 2025, compared with a 9 million euro profit in 2024.

Overall, the net income attributable to the Groupe was 1,653 million euros in 2025, compared to 1,660 million euros in 2024.

Finally, the earnings per share was 6.58 euros in 2025, compared to 6.62 euros in 2024. The headline earnings per share, diluted, was 7.48 euros in 2025, compared to 7.30 euros in 2024. The increase at constant currency was +6.6%.

Free cash flow

(in millions of euros) 2025 2024
EBITDA3,1683,014
Repayment of lease liabilities and related interests(453)(453)
Financial interest paid/received (net)2669
Tax paid(536)(655)
Other7698
Cash flow from operations before change in WCR2,2812,073
Investments in fixed assets (net)(249)(235)
Reported free cash flow before change in WCR2,0321,838

The Groupe’s free cash flow, before change in working capital requirements, was 2,032 million euros in 2025, up 194 million euros compared to 2024, notably in relation to the EBITDA, which increased by 154 million euros.

Repayments of lease liabilities and related interests remain stable at 453 million euros both in 2025 and 2024. 

Net financial interests generated a 26 million euro income in 2025, compared to a 69 million euro income in 2024.

Income tax paid amounted to 536 million euros, down 119 million euros from 655 million euros in 2024, mostly in relation to non-recurring payments in 2024 and benefit from the change in tax regulation in the U.S. in 2025.

Net investments in fixed assets amounted to 249 million euros in 2025, a slight increase compared to 235 million euros in 2024.

Net debt

Net cash position was 548 million euros as of December 31, 2025, compared to a net cash position of 775 million euros at December 31, 2024, reflecting the impact of the depreciation of the U.S. dollar versus the euro on the Groupe’s cash balances. The Groupe’s last twelve months average net debt as of December 31, 2025, amounted to 971 million euros compared to 585 million euros as of December 31, 2024.

ACQUISITIONS

In January 2025, Publicis Groupe acquired Atomic 212°, the leading independent media agency in Australia, further reinforcing the Groupe’s ability to offer end-to-end marketing transformation solutions in the region.

In February 2025, Publicis Groupe announced the acquisition of BR Media Group, Latin America’s leading influencer marketing and content company, with a network of over 500,000 creators including 80% of the region’s leading influencers.

In March 2025, Publicis Groupe announced the acquisition of Lotame, the leading independent identity solution. The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles enable clients to securely and transparently connect to 91% of adult internet users.

In March 2025, Publicis Groupe announced the acquisition of Moov AI, Canada’s leading artificial intelligence and data solutions company, which delivers strategic AI activations for more than 100 clients in Canada.

In April 2025, Publicis Groupe announced the acquisition of Adopt, a highly specialized global agency in sport and culture. Adopt will further strengthen the Groupe’s ability to harness the power of athletes and sport to create authentic cultural brand connections.

In May 2025, Publicis Groupe announced the acquisition of Captiv8, the largest influencer technology marketing platform in the world with a network of 15 million creators globally, covering 95% of influencers with 5,000+ followers. With its proprietary AI-powered technology and leading social commerce suite, Captiv8 enables brands to unify, manage and measure influencer strategies and leverage creators to drive commerce at scale.

In July 2025, Publicis Health announced the acquisition of p-value Group, a premier full-service medical communications group serving top-tier life sciences clients.

In October 2025, Publicis Groupe announced the acquisition of HEPMIL Media Group, Southeast Asia’s preeminent influencer agency. HEPMIL serves over 450 brands through its network of over 1 billion creators in 6 Southeast Asian markets. The combination of HEPMIL with the Groupe’s data across Epsilon and Lotame spanning over 800 million consumer profiles in Southeast Asia, further cements the Groupe’s leadership in ID-driven influencer marketing.

OUTLOOK

As a result of its new business tailwind, high client retention rate and continued investments to enhance its model, Publicis has laid the foundation for a 7th consecutive year of industry outperformance in 2026.

For the full year 2026, the Groupe aims to deliver +4% to +5% organic growth.

The Groupe expects its industry-leading financial ratios to reach new record highs in 2026, including:

  • Operating margin rate at slightly above 18.2% while maintaining a high level of investment.
  • Free cash flow at c. 2.1 billion euros before change in working capital requirements, based on EUR = 1.20 USD parity.

Disclaimer

Certain information contained in this document, other than historical information, may constitute forward-looking statements or unaudited financial forecasts. These forward-looking statements and forecasts are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These forward-looking statements and forecasts are presented at the date of this document and, other than as required by applicable law, Publicis Groupe does not assume any obligation to update them to reflect new information or events or for any other reason. Publicis Groupe urges you to carefully consider the risk factors that may affect its business, as set out in the Universal Registration Document filed with the French Autorité des Marchés Financiers (AMF) and which is available on the website of Publicis Groupe (www.publicisgroupe.com), including an unfavorable economic climate, a highly competitive industry, risks associated with the confidentiality of personal data, the Groupe’s business dependence on its management and employees, risks associated with mergers and acquisitions, risks of IT system failures and cybercrime, the possibility that our clients could seek to terminate their contracts with us on short notice, risks associated with the reorganization of the Groupe, risks of litigation, governmental, legal and arbitration proceedings, risks associated with the Groupe’s financial rating and exposure to liquidity risks.

About Publicis Groupe – The Power of One

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 114,000 professionals.
www.publicisgroupe.com | X: @PublicisGroupe | Facebook | LinkedIn | YouTube | Viva la Difference!

Contacts
Publicis Groupe

Amy HadfieldDirector of Global Communications + 33 1 44 43 70 75amy.hadfield@publicisgroupe.com
Jean-Michel BonamyDeputy CFO, Investor Relations + 33 1 44 43 74 88jean-michel.bonamy@publicisgroupe.com
Carla FoucaudInvestor Relations + 44 20 7830 3710carla.foucaud@publicisgroupe.com

Appendices

Net revenue: organic growth calculation

(in millions of euros)Q1Q2Q3Q4FY
2024 net revenue 3,2303,4583,4233,85413,965
Currency impact (2)65(139)(169)(254)(497)
2024 net revenue at 2025 exchange rates (a)3,2953,3193,2543,60013,468
2025 net revenue before acquisition impact (b)3,4573,5163,4403,81314,226
Net revenue from acquisitions (1)781018953321
2025 net revenue 3,5353,6173,5293,86614,547
Organic growth (b/a)        +4.9%        +5.9%        +5.7%        +5.9%        +5.6%

Impact of currency
at December 31, 2025
(million euro)
GBP (2)(15)
USD (2)(356)
Others(126)
Total(497)

(1) Acquisitions (Mars, Influential, BR Media, Atomic 212, Lotame, Captiv8, p-Value, Spinnaker, Adopt, Dysrupt, Chain Reaction, Moov AI, Downtown Paris and Bespoke), net of disposals

(2) EUR = USD 1.130 on average in 2025 vs. USD 1.082 on average in 2024
EUR = GBP 0.857 on average in 2025 vs. GBP 0.847 on average in 2024

Definitions

Net revenue or Revenue less pass-through costs: Pass-through costs mainly concern production and media activities, as well as various expenses incumbent on clients. These items that can be re-billed to clients do not come within the scope of assessment of operations, net revenue is a more relevant indicator to measure the operational performance of the Groupe’s activities.

Organic growth: Change in net revenue excluding the impact of acquisitions, disposals and currencies.

Like-for-like growth: Growth at current year exchange rates and current perimeter, including organic growth coming from acquisitions since the acquisition date.

5Y CAGR organic growth: ( [1 + organic growth (n-5)]*[1 + organic growth (n-4)]*[1 + organic growth (n-3)]*[1 + organic growth (n-2)]*[1 + organic growth (n-1)] )^(1/5) – 1.
.

EBITDA (Earnings before interest, taxes, depreciation and amortization): Operating margin before depreciation and amortization.

Operating margin: Revenue after personnel costs, other operating expenses (excl. non-current income and expense) and depreciation (excl. amortization of intangibles arising on acquisitions).

Operating margin rate: Operating margin as a percentage of net revenue.

Headline Groupe net income: Net income attributable to the Groupe, after elimination of impairment charges / real estate transformation expenses, amortization of intangibles arising on acquisitions, the main capital gains (or losses) on disposals, change in the fair value of financial assets and the revaluation of earn-out costs.

EPS (Earnings per share): Groupe net income divided by average number of shares, not diluted.

EPS, diluted (Earnings per share, diluted): Groupe net income divided by average number of shares, diluted.

Headline EPS, diluted (Headline earnings per share, diluted): Headline Groupe net income, divided by average number of shares, diluted.

Capex: Net acquisitions of tangible and intangible assets, excluding financial investments and other financial assets.

Free cash flow: Net cash flow from operating activities, adjusted for interest paid and received, and repayment of lease liabilities.

Free cash flow before changes in WCR: Free cash flow before changes in working capital requirements linked to operating activities.

Net debt (or financial net debt): Total of long-term and short-term financial debt and related derivatives, excluding lease liabilities, net of cash and cash equivalents.

Average net debt: Last twelve-month average of monthly net debt at end of each month.

Dividend pay-out: Dividend per share / Headline diluted EPS.

Consolidated income statement

(in millions of euros)20252024
Net revenue(1)14,54713,965
Pass‑through revenue2,8522,065
Revenue17,39916,030
Personnel costs and freelancers costs(9,590)(9,224)
Other operating costs(4,641)(3,792)
Operating margin before depreciation & amortization3,1683,014
Depreciation and amortization expense (excluding intangibles from acquisitions)(520)(495)
Operating margin2,6482,519
Amortization of intangibles from acquisitions(212)(234)
Impairment loss(37)(86)
Non‑current income and expenses(5)15
Operating income2,3942,214
Financial debt expenses(115)(122)
Financial debt income123174
Revaluation of earn‑out commitments(59)35
Other financial income and expenses(108)(81)
Financial result(159)6
Share of profit of equity-accounted investees, net of tax3(2)
Pre-tax income2,2382,218
Income taxes(577)(549)
Net income1,6611,669
Total net income attributable to:  
  • Non‑controlling interests
89
  • Owners of the Company
1,6531,660
   
Per‑share data (in euros) – Net income attributable to owners of the Company   
Number of shares251,135,472250,677,462
Earnings per share6.586.62
Number of diluted shares253,343,182253,565,798
Diluted earnings per share6.526.55
(1)  Net revenue: Revenue less pass-through costs. Those costs are mainly production & media costs and out-of-pocket expenses. As these are items that can be passed on to clients and are not included in the scope of analysis of transactions, the net revenue indicator is the most appropriate for measuring the Groupe’s operational performance.

Consolidated statement of comprehensive income

(in millions of euros)20252024
Net income for the period (a)1,6611,669
Comprehensive income that will not be reclassified to income statement  
  • Actuarial gains (and losses) on defined benefit plans
92
  • Related tax
(2)(1)
Comprehensive income that may be reclassified to income statement  
  • Remeasurement of hedging instruments
(83)63
  • Consolidation translation adjustments
(1,242)519
  • Related tax
21(17)
Total other comprehensive income (b)(1,297)566
Total comprehensive income for the period (a) + (b)3642,235
Total comprehensive income attributable to:  
  • Non‑controlling interests
211
  • Owners of the Company
3622,224

Consolidated balance sheet

(in millions of euros)December 31, 2025December 31, 2024
Assets  
Goodwill13,29313,843
Intangible assets9341,069
Right‑of‑use assets related to leases1,5421,735
Property, plant and equipment596608
Deferred tax assets221237
Equity-accounted investees6879
Other non-current financial assets287287
Non‑current assets16,94117,858
Inventories and work‑in‑progress530361
Trade receivables15,90415,595
Contract assets1,5801,445
Current tax assets235176
Other current financial assets169176
Other receivables and current assets620599
Cash and cash equivalents4,0313,644
Current assets23,06921,996
Total assets40,01039,854
  
Equity and liabilities  
Share capital102102
Additional paid‑in capital and retained earnings, Groupe share10,34510,958
Equity attributable to holders of the Company10,44711,060
Non-controlling interests(23)(24)
Total equity10,42411,036
Long‑term borrowings3,0821,843
Long‑term lease liabilities1,8192,099
Deferred tax liabilities229172
Pension commitments and other long‑term benefits275271
Long‑term provisions288317
Non‑current liabilities5,6934,702
Short‑term borrowings397872
Short‑term lease liabilities363361
Trade payables19,86619,375
Contract liabilities656604
Current tax liabilities312335
Pension commitments and other short‑term benefits2221
Short‑term provisions198249
Other current financial liabilities157310
Other creditors and current liabilities1,9221,989
Current liabilities23,89324,116
Total equity and liabilities40,01039,854

Consolidated statement of cash flows

(in millions of euros)20252024
Cash flow from operating activities  
Net income1,6611,669
Neutralization of non‑cash income and expenses:  
Income taxes577549
Financial result159(6)
Capital losses (gains) on disposal of assets (before tax)7(13)
Depreciation, amortization and impairment losses769815
Share‑based payments8991
Other non‑cash income and expenses(19)6
Share of profit of equity-accounted investees, net of tax(3)2
Dividends received from equity-accounted investees54
Taxes paid(536)(655)
Change in working capital requirements(1)234(161)
Net cash flows generated by (used in) operating activities (I)2,9432,301
Cash flow from investing activities  
Purchases of property, plant and equipment and intangible assets(250)(238)
Disposals of property, plant and equipment and intangible assets13
Purchases of investments and other financial assets, nets(22)34
Acquisitions of subsidiaries, net of cash acquired(670)(915)
Disposals of subsidiaries1
Net cash flows generated by (used in) investing activities (II)(940)(1,116)
Cash flow from financing activities  
Dividends paid to holders of the parent company(903)(853)
Dividends paid to non‑controlling interests(9)(12)
Proceeds from borrowings1,2491
Repayments of borrowings(757)(603)
Repayments of lease liabilities(367)(369)
Interests paid on lease liabilities(86)(84)
Interests paid(97)(105)
Interests received123174
Buy‑outs of non‑controlling interests(18)(8)
Net (buybacks)/sales of treasury shares(147)(148)
Net cash flows generated by (used in) financing activities (III)(1,012)(2,007)
Impact of exchange rate fluctuations (IV)(603)215
Change in consolidated cash and cash equivalents (I + II + III + IV)388(607)
Cash and cash equivalents on January 13,6444,250
Bank overdrafts on January 1(2)(1)
Net cash and cash equivalents at beginning of year (V)3,6424,249
Cash and cash equivalents at closing date4,0313,644
Bank overdrafts at closing date(1)(2)
Net cash and cash equivalents at end of the year (VI)4,0303,642
Change in consolidated cash and cash equivalents (VI – V)388(607)

Consolidated statement of changes in equity

Number of
outstanding
shares
(in millions of euros)Share
capital
Additional
paid‑in
capital
Translation
reserve
Hedging
reserve
Reserves
and
retained earnings
Equity
attributable
to owners of the Company
Non-
controlling
interests
Total
equity
250,574,493January 1, 20241023,336(299)166,6339,788(40)9,748
 Net income1,6601,66091,669
 Other comprehensive
income, net of tax
5174615642566
 Total comprehensive
income for the year
517461,6612,224112,235
Dividends(53)(800)(853)(12)(865)
Share‑based payments, net of tax111111111
 Effect of acquisitions and
commitments to buy‑out non‑controlling interests
(62)(62)17(45)
Equity warrants exercise
165,254(Buybacks)/Sales of
treasury shares
(148)(148)(148)
250,739,747December 31, 20241023,283218627,39511,060(24)11,036
          
250,739,747January 1, 20251023,283218627,39511,060(24)11,036
 Net income1,6531,65381,661
 Other comprehensive
income, net of tax
(1,236)(62)7(1,291)(6)(1,297)
 Total comprehensive
income for the year
(1,236)(62)1,6603622364
Dividends(903)(903)(9)(912)
Share‑based payments, net of tax848484
 Effect of acquisitions and
commitments to buy‑out non‑controlling interests
(9)(9)8(1)
Equity warrants exercise
130,136(Buybacks)/Sales of
treasury shares
(147)(147)(147)
250,869,883December 31, 20251023,283(1,018)8,08010,447(23)10,424

Earnings per share (basic and diluted)

(in millions of euros, except for share data) 20252024
Net income used for the calculation of earnings per share   
Net income attributable to holders of the CompanyA1,6531,660
Impact of dilutive instruments:   
  • Savings in financial expenses related to the conversion of debt instruments, net of tax
 
Net income attributable to holders of the Company – diluted B1,6531,660
Number of shares used to calculate earnings per share   
Number of shares at January 1 254,311,860254,311,860
Shares created over the year 
Treasury shares to be deducted (average for the year) (3,176,388)(3,634,398)
Average number of shares used for the calculation CC251,135,472250,677,462
Impact of dilutive instruments:   
  • Dilutive free shares
 2,207,7102,888,336
Number of diluted shares (in euros)D253,343,182253,565,798
Earnings per shareA/C6.586.62
Diluted earnings per shareB/D6.526.55
  

 

Headline earnings per share (basic and diluted)

(in millions of euros, except for share data) 20252024
Net income used to calculate headline earnings per share(1)   
Net income attributable to holders of the Company 1,6531,660
Items excluded:   
  • Amortization of intangibles from acquisitions, net of tax
 157174
  • Impairment loss(2), net of tax
 2866
  • Main capital gains and losses on disposal of assets and fair value adjustment of financial assets, net of tax
 (1)(14)
  • Revaluation of earn‑out payments
 59(35)
  • Publicis Health, LLC settlement (see Note 14)
 
Headline net income attributable to holders of the CompanyE1,8961,851
Impact of dilutive instruments:   
  • Savings in financial expenses related to the conversion of debt instruments, net of tax
 
Headline net income attributable to holders of the Company – diluted F1,8961,851
Number of shares used to calculate earnings per share   
Number of shares at January 1 254,311,860254,311,860
Shares created over the year 
Treasury shares to be deducted (average for the year) (3,176,388)(3,634,398)
Average number of shares used for the calculation C251,135,472250,677,462
Impact of dilutive instruments:   
  • DIlutive free shares
 2,207,7102,888,336
Number of diluted shares (in euros)D253,343,182253,565,798
Headline earnings per share(1)E/C7.557.38
Headline earnings per share – diluted (1)F/D7.487.30
(1)  Headline EPS after elimination of impairment losses, amortization of intangibles from acquisitions, the main capital gains and losses on disposal and fair value adjustment of financial assets and the revaluation of earn-out commitments.
(2)  In 2025, this amount includes only impairment losses on right-of-use assets related to leases for euro 28 million (net of tax). In 2024, impairment losses on goodwill, intangible assets and intangible assets from acquisition were euro 12 million (net of tax) and on right-of-use assets related to leases was euro 54 million (net of tax).


1 Before change in working capital.
2 Based on EUR = 1.20 USD.
3 Organic growth on net revenue.

4 Based on consensus.

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