Oral Care Market Size to Achieve USD 42.45 Billion by 2030 | Supported by a Comprehensive 190-Page Research Report
Companies leading in the Oral Care Market are Colgate Palmolive Co. (U.S.), Unilever (U.K.), Procter & Gamble Co. (U.S.), Henkel AG & Co. KG aA (Germany), Johnson & Johnson Services, Inc. (U.S.), GlaxoSmithKline Plc. (U.K.), Lion Corporation (Japan), Church & Dwight Co. Inc. (U.S.), Reckitt Benckiser Group Plc. (U.K.), Patanjali Ayurved Limited (India), and more.
Oral Care Market
Pune, India , Oct. 20, 2023 (GLOBE NEWSWIRE) — The global oral care market size was valued at USD 31.69 billion in 2022. The market is projected to grow from USD 32.61 billion in 2023 to USD 42.45 billion by 2030, exhibiting a CAGR of 3.84% during the forecast period.
The growing development of electric toothbrushes, charcoal-based teeth cleaners, and dental whitening items will drive market growth during the forecast period. Many oral care brands, including Twice, Quip, and Candid, offer cost-effective oral hygiene products to raise product accessibility globally.
Fortune Business Insights™ mentioned this in a report titled, “Oral Care Market, 2023-2030.”
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List of Key Players Profiled in the Oral Care Market:
- Colgate Palmolive Co. (U.S.)
- Unilever (U.K.)
- Procter & Gamble Co. (U.S.)
- Henkel AG & Co. KG aA (Germany)
- Johnson & Johnson Services, Inc. (U.S.)
- GlaxoSmithKline Plc. (U.K.)
- Lion Corporation (Japan)
- Church & Dwight Co. Inc. (U.S.)
- Reckitt Benckiser Group Plc. (U.K.)
- Patanjali Ayurved Limited (India)
Report Scope & Segmentation:
| Attributes | Details |
| Forecast Period | 2023-2030 |
| Forecast CAGR | 3.84% |
| 2030 Value Projection | USD 42.45 Billion |
| Market Size in 2022 | USD 31.69 Billion |
| Historical Data | 2019-2021 |
| No. of Pages | 190 |
| Report Coverage | Revenue Forecast, Company Profiles, Competitive Landscape, Growth Factors and Latest Trends |
| Segments Covered |
|
| Regions Covered |
|
| Oral Care Market Growth Drivers | Increasing Prevalence of Dental and Gum-Related Diseases to Drive Product Demand |
| Companies Focus on Product Innovations to Bode Well for Market Growth |
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Segments
Availability of Various Flavors to Drive Toothpaste Segment Growth
By product type, the market is segmented into toothpaste, toothbrush, mouthwash, and others. The toothpaste segment led in 2022 due to the availability of numerous Flavors such as mint, lime, strawberry, and others.
Increasing Household Consumer Spending to Drive Household Segment Growth
By application, the market is classified into household and commercial. The household segment holds the largest oral care market share during the forecast period owing to the increasing household consumer spending on different daily uses of oral care staples. The rising consumer awareness about mouth hygiene also boosts market growth.
Easy Availability of Daily-Use Products to Drive Distribution Channel Segment Growth
By distribution channel, the market is classified into hypermarkets/supermarkets, convenience stores, online, and others. The hypermarkets & and supermarkets segment holds the largest market share during the forecast period due to the easy availability and large variety of daily-use items, including toothbrushes, toothpaste, liquid washers, and others in hypermarkets/supermarkets.
Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East and Africa.
Report Coverage-
The report offers:
- Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
- Comprehensive insights into regional developments.
- List of major industry players.
- Key strategies adopted by the market players.
- The latest industry developments include product launches, partnerships, mergers, and acquisitions.
Drivers and Restraints
Growing Focus of Companies on Product Innovations to Drive Market Growth
The companies are focusing on launching innovative products due to the increasing use of advanced dental care products by consumers, which will boost market growth during the forecast period. The increasing use of 3D printing & AI, laser dentistry, and digital impressions in commercial dental care instruments will drive oral care market growth during the forecast period.
The growing use of additives, such as humectants, abrasive agents, and others in toothpaste and mouthwash products to improve their taste and color, leading to allergic reactions, may hinder market growth during the projected period.
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Regional Insights
Large Presence of Geriatric Population to Boost Market Growth in Asia Pacific
Asia Pacific held a dominant oral care market share, accounting for USD 11.50 billion in 2022. The growth is attributed to the rising geriatric population in the countries, including Japan and China, resulting in the growing consumption of oral care products in the region.
North America and South America are estimated to witness significant growth during the forecast period due to the increasing spending on oral healthcare products in the regions.
Competitive Landscape
Increasing Key Players Focus on Product Innovations to Propel Market Growth
The growing focus of key players on developing technology-enabled oral care products to attract a large consumer base will drive oral care market growth during the projected period. The major market players are keen to launch new product lines that cater to the growing consumer needs, including prevention from oral virus infection, sensitivity and whitening control, teeth decaying, and others, boosting market growth during the forecast period.
COVID-19 Impact
Increased Lockdown Restrictions During COVID-19 Pandemic Hampered Market Growth
The COVID-19 pandemic slightly hampered the oral care market growth. The manufacturers faced increased raw material costs and limited supplies of vendor packaging materials due to the imposition of COVID-19 lockdowns that affected market growth during the pandemic. However, the key players are expected to recover their losses post-pandemic due to government assistance to ease lockdown restrictions.
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Detailed Table of Contents:
- Introduction
- Research Scope
- Market Segmentation
- Research Methodology
- Definitions and Assumptions
- Executive Summary
- Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Key Insights
- Overview of the Parent/Related Markets
- Industry SWOT Analysis
- Emerging Trends
- Recent Industry Developments – Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- Qualitative Analysis (In relation to COVID-19)
- Impact of COVID-19
- Supply Chain Challenges
- Potential Opportunities due to COVID-19
- Global Oral Care Market Analysis, Insights and Forecast, 2019-2030
- Key Findings / Summary
- Market Size Estimates and Forecast
- By Product Type (Value)
- Toothbrush
- Toothpaste
- Mouthwash
- Others
- By Application (Value)
- Household
- Commercial
- By Distribution Channel (Value)
- Hypermarket/Supermarket
- Convenience Stores
- Online Sales Channel
- Others
- By Region (Value)
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
- By Product Type (Value)
TOC Continued…!
Key Industry Developments:
- February 2020 – Albea Group, in partnership with Colgate Palmolive Co. Ltd., has launched a recycled, HDPE material-based toothpaste tube in the U.K. The toothpaste was launched under the Colgate Smile for Good brand in the U.K. and Tom’s of Maine brand in the U.S.
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