Skip to main content

Notified’s 2022 Benchmark Report Reveals Newest Trends for Delivering Impactful Webinars and Virtual Events

Written by Customer Service on . Posted in Public Companies.

Live attendance is up for both webinars and virtual events, with an increase in attendee engagement pre- and post-event via resource downloads, live chat, and on-demand replay

ISLANDIA, N.Y., Sept. 14, 2022 (GLOBE NEWSWIRE) — Intrado Corporation (“Intrado” or the “Company”), a global leader in technology-enabled services, announced today that its Notified business segment has released its 2022 Benchmark Report for Webinars and Virtual Events. This year’s report analyzes customer data from Notified’s leading webinar and virtual event technology. Utilizing a subset of customer webinars and virtual events taking place between June 2021 and June 2022, the report provides data-driven insights and best practices alongside real-world examples, and ideas from industry experts. The annual report is intended to help event planners and marketers design impactful experiences optimized to meet and exceed attendee expectations.

“With the widespread adoption of event technology over the past several years, some norms and best practices around conducting webinars and virtual events have been persistent and some new trends have started to emerge,” said Dan Lotzof, Chief Revenue Officer, Notified. “As we analyzed this year’s data, the two core themes that stood out are agility and optimization – as marketers and event planners continue to evaluate their strategies and budgets for 2022 and beyond, they’re seeking ways to keep audiences highly engaged through meaningful experiences and formats.”

Highlights from Notified’s 2022 Benchmark Report for Webinars and Virtual Events include:

Webinars:

  • Wednesday and Thursday are the most popular days to host a webinar
  • 77% of webinars include video compared to just 61% in 2019
  • Live attendance for webinars is up approximately 66% in the last two years

Virtual Events:

  • 78% of events are less than 3 days long
  • Tuesday and Wednesday are the most popular days to run a virtual event
  • 20 is the average number of speakers per event compared to just 6 in 2019
  • The addition of gamification to virtual events increases attendee engagement. Approximately 112 million minutes were spent playing in-event games during the study period.

A Media Snippet accompanying this announcement is available by clicking on the image or link below:

2022 Benchmark Report snippet

Topics covered in depth in the report include:

  • Registration and attendance data
  • Content and engagement data
  • Most popular days to host a webinar or virtual event
  • Emerging viewing trends, including video usage
  • Best practices and practical tips for event planning and executions, based on these emerging trends

Notified is the world’s only communications cloud for public relations, investor relations, and events – driving meaningful insights and outcomes. To learn more, please visit www.notified.com/event-solutions. 

To learn more about Notified’s 2022 Benchmark Report for Webinars and Virtual Events and view an on-demand webinar reviewing the results and best practices with leading industry experts, click here.

About Intrado Corporation

Intrado Corporation is an innovative, cloud-based, global technology partner to clients around the world. Our solutions connect people and organizations at the right time and in the right ways, making those mission-critical connections more relevant, engaging, and actionable – turning Information to Insight.

Intrado has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, Latin America, and South America. Intrado is controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO). For more information, please call 1-800-841-9000 or visit www.intrado.com.

Contact

Dave Pleiss
Investor and Public Relations
DMPleiss@Intrado.com
402-716-6578

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Cookie Notice

We use cookies to improve your experience on our website

Information we collect about your use of Goldea Capital website

Goldea Capital website collects personal data about visitors to its website.

When someone visits our websites, we use a third party service, Google Analytics, to collect standard internet log information (such as IP address and type of browser they’re using) and details of visitor behavior patterns. We do this to allow us to keep track of the number of visitors to the various parts of the sites and understand how our website is used. We do not make any attempt to find out the identities or nature of those visiting our websites. We won’t share your information with any other organizations for marketing, market research or commercial purposes and we don’t pass on your details to other websites.

Use of cookies
Cookies are small text files that are placed on your computer or other device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.