Skip to main content

Northpoint Asset Management Selects AppFolio to Unlock Performance Across its Diverse Portfolio

Written by Customer Service on . Posted in Public Companies.

Leading firm leverages AppFolio Property Manager Max to create value for its residents, investors, and business

Northpoint X AppFolio

Northpoint is on AppFolio Max
Northpoint is on AppFolio Max

SANTA BARBARA, Calif., July 16, 2025 (GLOBE NEWSWIRE) — AppFolio (NASDAQ:APPF), the technology leader powering the future of the real estate industry, announced that it has been selected by Northpoint Asset Management to power its operations.

Headquartered in Salt Lake City, UT, Northpoint is a full-service property management company for long-term single and multifamily rental homes, managing over 8,000 units. With more than $5 billion in real estate assets managed, Northpoint identified the need for a performance-first platform that could unify data, streamline operations, and deliver real-time insights to owners. Northpoint chose AppFolio Property Manager Max, an enterprise-grade solution specifically tailored for large residential operators, for its intuitive user experience and leadership in AI.

“It’s essential that our tools evolve with us as we expand our geographic footprint and portfolio,” said Adam Haleck, CEO at Northpoint Asset Management. “AppFolio will free our team from task-based silos, allowing us to focus on holistic outcomes and unlocking tangible performance.”

“Moving to AppFolio was a seamless experience, which speaks volumes about the partnership. AppFolio’s significant and ongoing investment in product development, along with their client-first support team, reinforces our confidence that Northpoint’s residents and owners will continue to have the best experiences and outcomes,” Haleck continued.

“Northpoint Asset Management is a forward-thinking operator that recognizes the power of a unified experience across its entire business,” said Marcy Campbell, Chief Revenue Officer at AppFolio. “We’re excited to help Northpoint harness the full performance potential of their operations, empowering their teams to act proactively, delight stakeholders, and thrive.”

This partnership underscores how leading operators are choosing AppFolio Realm, the company’s AI-native product suite, to help them free up staff while delivering improved outcomes. AppFolio Realm-X – its embedded generative AI – continues to expand its capabilities, including the recently announced AppFolio Realm-X Performers, which empower operators to delegate entire workflows through agentic AI.

About Northpoint Asset Management, Inc.
Northpoint, a founder-led business, is a full-service property management company for long-term single and multifamily rental homes with 40+ office locations across the US. Northpoint manages real estate for thousands of clients across the US, including some of the nation’s largest-institutional investors.

About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

For more information, please contact:
AppFolio
appfolio@missionnorth.com

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.