Skip to main content

North Media completes acquisition of SDR in Sweden

Written by Customer Service on . Posted in Mergers And Acquisitions.

Investor News

29 December 2023 

As reported in company announcement no.15-2023, North Media has concluded an agreement with Ge-Te Media Aktiebolag to acquire SDR Svensk Direktreklam AB and EGRO Konsult AB at a cash purchase price of SEK 350 million on a debt-free basis. The transaction is now finally closed.

The acquisition of SDR is consistent with North Media’s strategy to acquire, run and optimise high-volume businesses in areas where the Group possesses special strengths and insights.

SDR will operate as an independent company under the Last Mile business area, which also includes FK Distribution. The two companies have separate value chains, different degrees of automation in their packing processes and distribution models, but the Danish and Swedish markets for door-to-door distribution of leaflets and local newspapers share a number of characteristics that offer a potential for mutual development of products and infrastructure.

SDR has 47 years of experience in leaflet distribution and is Sweden’s largest distributor in this field. The company employs about 175 salaried staff, some 4,800 full or part-time deliverers and has 36 offices in Sweden. SDR’s head office is located in Uppsala north of Stockholm. As previously announced, SDR is expected to generate revenue of approximately SEK 650 million and to deliver EBITDA of about SEK 50 million in 2023.

For further information:
CEO Lasse Ingemann Brodt, tel. +45 20 24 32 92
CFO Kåre Wigh, tel. +45 25 65 21 45

North Media’s companies develop and operate platforms for transactions that bring businesses and consumers together, with a special focus on groceries, rental housing, jobs or digital access management solutions. FK Distribution is Denmark’s leading distributor of leaflets and local newspapers; it runs the digital platform ‘minetilbud’ and provides logistics services. BoligPortal is Denmark’s leading home rentals platform, offering services to both landlords and tenants. Ofir is Denmark’s most comprehensive jobs universe. Bekey provides digital access solutions for secured stairwells and private homes for the use of homecare services and companies delivering groceries, meal services, etc.

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.