NewAge, Inc., Honored by Hermes Awards for Its Direct-to-Consumer and Social Media Marketing

Five-time award winner for excellence in the social media, social campaigns and advertising, and its development of the NewAge Share™ app

Lucim product family

Lucim product family

DENVER, July 01, 2021 (GLOBE NEWSWIRE) — NewAge, Inc. (Nasdaq: NBEV), the Colorado-based organic and healthy products company intending to become the world’s leading social selling and distribution company, today announced that NewAge, Inc. has been honored as a five-time award winner in both direct-to-consumer marketing and corporate image categories in the Hermes Creative Awards Competition.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Administered by the Association of Marketing and Communication Professionals (AMCP), the international organization consists of several thousand marketing, communication, advertising, public relations, digital media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges and awards for outstanding achievement and service to the profession. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

NewAge, Inc. was awarded the highest honors for its creative social media campaign and design work in Interactive Social Media for its Icon Social Series and also won in the Interactive Media category for its NewAge Share App.

In the Interactive Social Media Campaign category, New Age’s Lucim™ brand was honored for its Mother’s Day Social Series. NewAge also won awards for its Lucim Sunscreen Social Series that it launched in China earlier this year, and its Lucim Skincare Social Series. The Lucim brand continues to gain notoriety, was recently highlighted in Italian Vogue, and was also recognized by the Good Face Project as being some of the highest quality, clean, non-toxic skincare available worldwide.

More than 6,000 entries were received for the Hermes Creative Awards 2021 competition, with NewAge being one of leading award recipients recognized with 5 awards. Karima McDaniel, VP of Marketing at NewAge commented, “Our direct/social selling business experienced a year-over-year sales increase of 128% last year. We continue to lead the evolution of Direct-to-Consumer (D2C) industry with leading tools, content, and technology for our more than 400,000 brand partners and customers across more than 50 countries. This achievement highlights our dedication to leading the industry and the social selling revolution by providing award-winning content for our Brand Partners and consumers. We are honored to be recognized by the Hermes Creative Awards and believe we are well on our way to achieving our vision of becoming the world’s leading social selling and distribution company.”

About Hermes Creative Awards
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals www.hermesawards.com. The AMCP have coordinated and judged the awards for more than 20 years. Entrants contend for Platinum and Gold statuettes – wings from the mythological Hermes’ cap and sandals, elegantly etched to evoke the shape of the letter H.

About NewAge, Inc.
NewAge is a purpose-driven firm intending to become the world’s leading social selling and distribution company. Colorado-based NewAge commercializes a portfolio of organic and healthy products worldwide through primarily a direct route-to-market system. The company competes in three major category platforms including health and wellness, inner and outer beauty, and nutritional performance and weight management — leading a network of more than 400,000 exclusive independent distributors and Brand Partners around the world.

The company operates the websites NewAge.com, NoniNewAge.com, ARIIX.com, MaVie.com, TheLIMUCompany.com and Zennoa.com websites.  

Safe Harbor Disclosure

This press release contains forward-looking statements that are made under the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s expectations regarding future results of operations, economic performance, and financial condition. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable, but there is no assurance they will prove to be accurate. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially. NewAge competes in a rapidly growing and transforming industry, and risk factors, including those disclosed in the Company’s filings with the Securities and Exchange Commission, might affect the Company’s operations. Unless required by applicable law, the Company undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries about NewAge please contact:

NewAge Investor & Public Relations:
Mindy Eardley
Director, Public and Investor Relations
Tel: 1-801-573-4818
Mindy_Eardley@NewAge.com

NewAge Investor Relations
BPC Financial Marketing
800 816 7361
ir@bpcfinancialmarketing.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9b840bd5-134e-476b-af20-98155f7fa8d8