National Advertising Division Finds Certain SafelyYou Safety AI Claims Supported; Recommends Other Claims Be Modified or Discontinued
In a challenge brought by BBB National Programs’ National Advertising Division, SafelyYou Inc. was found to have supported certain claims for its SafelyYou Safety AI system but the National Advertising Division (NAD) recommended that other claims be modified or discontinued.
New York, NY, Aug. 19, 2026 (GLOBE NEWSWIRE) — In a challenge brought by BBB National Programs’ National Advertising Division, SafelyYou Inc. was found to have supported certain claims for its SafelyYou Safety AI system but the National Advertising Division (NAD) recommended that other claims be modified or discontinued.
NAD reviewed claims concerning SafelyYou Safety AI, an AI-enabled fall detection and monitoring system for assisted living and memory care communities. The system is a computer vision and predictive care AI platform that uses machine learning, video analytics, and risk modeling to detect falls. The claims at issue included statements regarding fall detection accuracy, response times, false alarms, reductions in falls and fall-related emergency room visits, costs, care quality, and industry leadership.
NAD determined the evidence established a reasonable basis for the claims “On-site staff is alerted within seconds,” “Only one false alarm per sensor every two years,” and “SafelyYou Safety AI™ is proven to reduce falls by 40% and fall-related ER visits by a staggering 80% in the senior living communities we serve, saving costs for residents and families, and helping communities create safer environments and provide higher-quality care.”
NAD found that SafelyYou’s evidence supported the claim “Falls are detected with over 99% accuracy,” but recommended that SafelyYou modify the claim to disclose the basis for the claim, including that the claim is based on a single study.
NAD also found that SafelyYou’s evidence did not support the unqualified message conveyed by the claim “Proven to reduce falls, risk, and costs while elevating care.” NAD recommended that SafelyYou discontinue or modify the claim to avoid conveying the message that SafelyYou’s AI is “proven” to reduce falls, risk, and costs while elevating care, and to disclose the basis of support for the claim.
NAD determined that SafelyYou did not provide reliable comparative evidence supporting the superiority message conveyed by the claim “Get industry-leading capabilities and reliability.” Therefore, NAD recommended that SafelyYou discontinue the claim.
In its advertiser statement, SafelyYou stated it “will comply with NAD’s recommendations.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.
CONTACT: Name: Jennifer Rosenberg Email: press@bbbnp.org Job Title: Media Relations
