Skip to main content

mrge Accelerates Global Expansion with Acquisition of Award-Winning Performance Marketing Platform MaxBounty

Written by Customer Service on . Posted in Mergers And Acquisitions.

HAMBURG, Germany, Aug. 13, 2024 (GLOBE NEWSWIRE) — mrge, the leading intelligent platform for Commerce Advertising, announces the acquisition of MaxBounty, a premier performance marketing network based in Ottawa, Canada. MaxBounty was founded in 2004. This strategic acquisition marks the fifth addition to the mrge family, which includes digidip, Yieldkit, shopping24, and SourceKnowledge. mrge is backed by Waterland Private Equity. To date, Waterland has raised over €14 billion in commitments and has supported more than 1,000 entrepreneurs with accelerated growth partnerships in more than 150 sectors across Europe.

mrge is committed to integrating Commerce Advertising solutions into one global platform, driving growth for advertisers, publishers, and networks. This acquisition strengthens mrge’s presence in key markets across the USA, EU, and SEA regions. mrge has achieved a remarkable 5x topline growth over the past two years. As a Commerce Advertising leader, mrge is active in the Affiliate Industry, projected to grow at 8% CAGR annually until 2030.

MaxBounty is renowned for its expertise in Cost-Per-Action (CPA), Cost-Per-Lead (CPL), and Cost-Per-Install (CPI) campaigns, with a strong focus on market research, finance, and e-commerce sectors. The network boasts 3,000 advertisers and 16,000 publishers, excelling in retaining large advertisers through dedicated account management and a clear emphasis on ROI. Additionally, MaxBounty operates its own lead-generation sites, contributing significantly to partners’ revenue streams. The company has consistently been recognized as the #1 CPA Network by mThink Blue Book and OfferVault.

The acquisition of MaxBounty not only enriches mrge’s product offerings but also brings a highly skilled and experienced team into the fold. Additionally, it accelerates its growth trajectory, offering enhanced services and innovative solutions to its global clientele. This acquisition underscores mrge’s commitment to delivering leading Commerce Advertising solutions and driving success for its partners worldwide.

Dave Reed, CEO of mrge, says: “We are thrilled to welcome MaxBounty to the mrge group. The highly skilled team at MaxBounty is an excellent addition to our organization. Our mission at mrge is to become the world’s leading platform for Commerce Advertising. With MaxBounty, we are getting one step closer to this goal: the company introduces a new offering in cost-per-lead marketing and expands our capabilities in the cost-per-action segment. The network brings strong reach in the finance, consumer insights, and e-commerce sectors. We are very excited to integrate these assets into our portfolio and to welcome the MaxBounty team to the mrge family.”

Matt McEvoy, CEO of MaxBounty, adds: “With mrge, we have found a partner who can help accelerate our growth and strengthen our position in a consolidating market. mrge enables us to diversify our offerings and provide additional tailored solutions to our clients while maintaining the high level of customer support that advertisers and publishers expect from us. The team understands our values and strengths, and with these enhanced capabilities, we can drive our growth and success forward.”

Dr. Daniel Shapiro, Principal at Waterland Private Equity, comments: “Since its founding, mrge has evolved into a leading international platform for Commerce Advertising. With the acquisition of MaxBounty, we are expanding mrge’s growth in North America, a market that has excited us from day one. We look forward to continuing our journey with all the exceptional and motivated team members in Hamburg, Berlin, Montreal, and Ottawa.”

Sampford Advisors acted as the exclusive financial advisor to MaxBounty for this transaction.

About mrge
mrge, the intelligent platform for Commerce Advertising, connects over 5,500 publishers, 55,000 advertisers, and 100 networks across more than 160 countries. By integrating smart tools, technologies, and formats, mrge brings campaign messages closer to content, creating value for publishers, advertisers, and users alike. mrge combines the strengths of five market-leading companies: digidip, focusing on premium publishers with high traffic; MaxBounty, a network specializing in direct partnerships; shopping24, offering product recommendation solutions; SourceKnowledge, established as a CPC platform; and Yieldkit, providing high reach and performance. Supported by the private equity investment group Waterland as the majority owner, mrge is led by CEO Dave Reed, CTO Nils Grabbert, CFO Michael Schambach, and CRO Justin Kuykendall. With offices in Hamburg and Berlin (Germany) as well as Montreal and Ottawa (Canada), mrge employs over 160 professionals. www.mrge.com

Contact mrge:
Clara Luschnig
T: +43 699 19261456
E: clara.luschnig@mrge.com

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Cookie Notice

We use cookies to improve your experience on our website

Information we collect about your use of Goldea Capital website

Goldea Capital website collects personal data about visitors to its website.

When someone visits our websites, we use a third party service, Google Analytics, to collect standard internet log information (such as IP address and type of browser they’re using) and details of visitor behavior patterns. We do this to allow us to keep track of the number of visitors to the various parts of the sites and understand how our website is used. We do not make any attempt to find out the identities or nature of those visiting our websites. We won’t share your information with any other organizations for marketing, market research or commercial purposes and we don’t pass on your details to other websites.

Use of cookies
Cookies are small text files that are placed on your computer or other device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.