MINILUXE APPOINTS ADITI GUPTA AS CHIEF GROWTH OFFICER
Toronto, Ontario, Jan. 06, 2022 (GLOBE NEWSWIRE) — MiniLuxe, Inc. (“MiniLuxe”) a wholly-owned subsidiary of MiniLuxe Holding Corp (TSXV: MNLX), is pleased to announce that Aditi Gupta has joined its team as Chief Growth Officer. As CGO, Ms. Gupta will be responsible for driving MiniLuxe’s product marketing, ecommerce growth, public relations activity, and corporate communications in support of the company’s strategic plan.
“We are excited to welcome Aditi to MiniLuxe,” said Zoe Krislock, CEO of MiniLuxe. “She brings a wealth of experience in product marketing, as well as digital marketing capabilities which will help us continue to build out our purpose-driven brand. Aditi is an experienced marketing leader with a proven track record in beauty and digitally native business.”
Most recently, Ms. Gupta led Marketing and Growth for Homepolish, a digital platform for interior designers. As the CGO of MiniLuxe, she brings deep beauty expertise with an emphasis on digital brand-building. Prior to her role at MiniLuxe, Aditi worked at Estee Lauder, Diageo and Unilever in various marketing and strategy roles.
About MiniLuxe
MiniLuxe, a Delaware corporation based in Boston, Massachusetts is a digital-first, socially-responsible lifestyle brand and talent empowerment platform for the nail and waxing industry. For over a decade, MiniLuxe has been setting industry standards for health, hygiene, and fair labour practices in its efforts to transform the most used, but highly under-regulated nail care industry. MiniLuxe looks to become one of the largest inclusionary educators and employers of vocational women workers by empowering Asian-American, Asian-Canadian, and other diverse members on its talent empowerment platform.
Today, MiniLuxe derives its revenue streams across talent services (nail care and waxing services) and product revenue (through its own proprietary clean nail care products). MiniLuxe is driven by a fully integrated digital-first platform that manages all client bookings, preferences and payments and provides designers with the ability to manage scheduling, clientele preferences, performance and compensation tracking, and training content. Since its founding, MiniLuxe has performed over 2 million services.
For further information
Anthony Tjan
Executive Chairman, MiniLuxe Holding Corp.
atjan@miniluxe.com
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