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MasterCraft Boat Company Launches Digital Boat Show Experience to Connect with Consumers Amidst Dynamic Boat Show Season

Written by Customer Service on . Posted in Public Companies.

VONORE, Tenn., Jan. 18, 2021 (GLOBE NEWSWIRE) — MasterCraft Boat Company (NASDAQ: MCFT) today announced the launch of a fully digital, immersive experience aimed at engaging with consumers in this dynamic boat show season. This digital platform, named the MasterCraft Experience Digital Boat Show, bridges the gap between consumers seeking a safe, flexible avenue to research the MasterCraft brand and its award-winning line-up, and our dealer partners looking to connect with consumers as the season quickly approaches. The 360-degree environment is stocked-full of new content including behind-the-scenes videos of the MasterCraft headquarters, exclusive model walkthrough videos and detailed brand and model information to ensure inspired and informed decisions for the boat-buying process. About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than four decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf and luxury performance powerboats.

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