LifeVantage Announces Acquisition of LoveBiome, Expanding Leadership in Direct Sales, Microbiome Health and Wellness

Strategic acquisition expands network of Consultants, and strengthens LifeVantage’s Activation differentiation in the rapidly growing gut health market

SALT LAKE CITY, Sept. 03, 2025 (GLOBE NEWSWIRE) — LifeVantage Corporation (Nasdaq:LFVN) a leading health and wellness company with products designed to activate optimal health processes at the cellular level, today announced it has entered into a definitive agreement to acquire LoveBiome, a pioneering direct sales company dedicated to comprehensive microbiome care and wellness solutions.*

LoveBiome has established itself as a leader in the emerging microbiome health sector, focusing on the critical connection between gut health and overall wellness. The company’s innovative P84 product takes the guesswork out of gut health, regulating, repairing, and restoring the gut and microbiome through Activation, recognizing that comprehensive gut health is fundamental to health across multiple body systems. The acquisition aligns perfectly with LifeVantage’s differentiation of activating optimal health processes throughout the body, helping your body make the things it needs for health including antioxidants and collagen. LoveBiome’s expertise in microbiome science complements LifeVantage’s existing portfolio of scientifically validated activators, including the flagship Protandim® family of products and the MindBody GLP-1 System™.*

“This strategic acquisition represents an acceleration of our mission to offer people around the world a better path to wellness and a healthy vibrant life while also serving as a natural expansion of our Activation philosophy,” said Steve Fife, President and CEO of LifeVantage. “Kelly Olsen and his team have championed the direct sales industry, while innovating in a growing wellness category. We are thrilled to partner with LoveBiome and grow our reach. By combining their innovative microbiome solutions with our proven activation technologies, we’re able to activate wellness, both financial and physical, to a broader base of consumers.”*

“We are excited to join forces with LifeVantage and help entrepreneurs around the world love life with the very best compensation plan, products, and community in the industry,” said Kelly Olsen, founder and CEO of LoveBiome. “P84 strengthens Activation in the gut and microbiome, a category growing thanks to emerging science and data supporting the gut’s impact on many areas of whole-body health and wellness.”*

“The timing of this strategic acquisition is a testament to the transformational work LifeVantage has been delivering the past three years,” continued Fife. “The success of LifeVantage’s compensation plan, product, and digital LV360 initiatives laid the foundation that now allows for investment into the core business, to leverage our platform and accelerate growth.”

Compelling Strategic Rationale

• Growth of LifeVantage Consultant network in key markets including the US, Taiwan, and Europe
• Strengthened position in direct sales industry with engaged leaders, broadened community reach
• Expanded product portfolio with Activation differentiation in gut and microbiome health
• Global gut health supplement market is projected to grow from $14.4 billion in 2025 to $32.4 billion by 2035, registering a robust CAGR of 8.4%**
• Enhances revenue growth and is expected to be accretive to Adjusted EPS and Adjusted EBITDA in year one with additional synergy opportunity

Transaction Details

Under the terms of the definitive agreement, LifeVantage will acquire LoveBiome’s critical operating assets that are essential to the microbiome health business. The transaction structure includes the retention of key LoveBiome personnel, with founder and CEO Kelly Olsen, and other team members joining LifeVantage to ensure continuity of operations and leverage their expertise in the direct sales channel. The acquisition is expected to close by mid-October upon satisfaction of customary closing conditions and regulatory requirements.

About LifeVantage Corporation

LifeVantage Corporation (Nasdaq: LFVN), the Activation company, is a pioneer in nutrigenomics—the study of how nutrition and naturally occurring compounds can unlock your genes and the health coded within. Our products work with your unique biology and help your body make what it needs for health. The line of scientifically validated activators includes the flagship Protandim® family of products, TrueScience® Liquid Collagen, the newest MindBody GLP-1 System™, Activation-supporting nutrients such as Omega, D3+, and the Rise AM & Reset PM System®, as well as AXIO® nootropic energy drink mixes, the full TrueScience® line of skin and hair care products, and Petandim®, a pet supplement formulated to combat oxidative stress in dogs. Our independent Consultants sell our products to Customers and share the business opportunity with entrepreneurs seeking to begin their own business. LifeVantage was founded in 2003 and is headquartered in Lehi, Utah. For more information, visit www.lifevantage.com.

Cautionary Note Regarding Forward Looking Statements

This document contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words and expressions reflecting optimism, satisfaction or disappointment with current prospects, as well as words such as “believe,” “will,” “hopes,” “intends,” “estimates,” “expects,” “projects,” “plans,” “anticipates,” “look forward to,” “goal,” “may be,” and variations thereof, identify forward-looking statements, but their absence does not mean that a statement is not forward-looking. The declaration and/or payment of a dividend during any quarter provides no assurance as to future dividends, and the timing and amount of future dividends, if any, could vary significantly in comparison both to past dividends and to current expectations. Examples of forward-looking statements include, but are not limited to, expected financial performance, including revenue and margins, statements we make regarding executing against and the benefits of our key initiatives, future growth, including geographic and product expansion, and expected dividend payments in future quarters. Such forward-looking statements are not guarantees of performance and the Company’s actual results could differ materially from those contained in such statements. These forward-looking statements are based on the Company’s current expectations and beliefs concerning future events affecting the Company and involve known and unknown risks and uncertainties that may cause the Company’s actual results or outcomes to be materially different from those anticipated and discussed herein. These risks and uncertainties include, among others, further deterioration to the global economic and operating environments, as well as those discussed in greater detail in the Company’s Annual Report on Form 10-K and the Company’s Quarterly Report on Form 10-Q under the caption “Risk Factors,” and in other documents filed by the Company from time to time with the Securities and Exchange Commission (the “SEC”). The Company cautions investors not to place undue reliance on the forward-looking statements contained in this document. All forward-looking statements are based on information currently available to the Company on the date hereof, and the Company undertakes no obligation to revise or update these forward-looking statements to reflect events or circumstances after the date of this document, except as required by law.

Investor Relations Contact:
Reed Anderson, ICR
(646) 277-1260
reed.anderson@icrinc.com

Public Relations Contact:
CerconeBrownCompany
lifevantage@cerconebrown.com

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
** https://www.futuremarketinsights.com/reports/gut-health-supplement-market