Skip to main content

Kering: Kering and L’Oréal complete their strategic alliance

Written by Customer Service on . Posted in Mergers And Acquisitions.

Kering – Press release – Kering and L’Oréal complete their strategic alliance – 20260331

PRESS RELEASE
March 31, 2026

KERING AND L’ORÉAL COMPLETE THEIR STRATEGIC ALLIANCE

Kering and L’Oréal announced today the finalization of their strategic partnership in beauty under the terms disclosed on October 19, 2025, following approval from competition authorities.

The finalized agreement confirms L’Oréal’s acquisition of Kering Beauté, including the House of Creed, and the signing of beauty and fragrance licenses for iconic Houses of Kering. Kering and L’Oréal are also continuing to explore development opportunities in the fields of wellness and longevity through a joint venture.

“Our strategic alliance with L’Oréal marks a decisive step forward for Kering,” said Luca de Meo, CEO of Kering. “By leveraging L’Oréal’s unmatched expertise in the beauty sector, we are opening a new phase of acceleration for the development of fragrances and cosmetics for our Houses, among the most iconic in the world. This long-term partnership will enable us to fully realize their potential in this category and support their development, drawing on the creativity, desirability, and excellence that set them apart, while giving them access to the world’s most advanced Research & Innovation platforms, unparalleled know-how, outstanding production and distribution capabilities, as well as exceptional media reach.”

“On behalf of the Group, I am delighted to welcome these extraordinary brands into the L’Oréal family,” said Nicolas Hieronimus, CEO of L’Oréal Group. “Building on the success of Yves Saint Laurent Beauté over the past twenty years, this significant new step in our strategic partnership with Kering allows us to strengthen our position as the world leader in beauty and luxury beauty, and to write a new chapter together for these iconic brands over the next fifty years, in order to unlock their immense growth potential.”

This transaction is valued at €4 billion, paid today in cash. L’Oréal will also pay royalties to Kering for the use of the licensed brands.

About Kering

Kering is a global, family-led luxury group, home to people whose passion and expertise nurture creative Houses across couture and ready-to-wear, leather goods, jewelry, eyewear and beauty: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear. Inspired by their creative heritage, Kering Houses design and craft exceptional products and experiences that reflect the Group’s commitment to excellence, sustainability and culture. This vision is expressed in our signature: Creativity is our Legacy. In 2025, Kering employed 44,000 people and generated revenue of €14.7 billion.


 

Contacts

Press  
Emilie Gargatte+33 (0)1 45 64 61 20emilie.gargatte@kering.com   
Pénélope Linage             +33 (0)6 76 09 42 10penelope.linage-ext@kering.com
   
Analysts/investors  
Philippine de Schonen+33 (0)6 13 45 68 39philippine.deschonen@kering.com
Victoria Gerard+33 (0)6 79 39 85 16victoria.gerard@kering.com
   

Attachment

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.