Skip to main content

JCDecaux Top Media and Grupo Publigrafik merge their activities in Central America, becoming the most diversified outdoor advertising platform in terms of geographies and products as well as services

Written by Customer Service on . Posted in Mergers And Acquisitions.

JCDecaux Top Media and Grupo Publigrafik merge their activities in Central America, becoming the most diversified outdoor advertising platform in terms of geographies and products as well as services

Paris, November 30th, 2023 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its majority-owned subsidiary JCDecaux Top Media and Grupo Publigrafik’s outdoor advertising branch in Central America have merged today. Under this agreement, the new joint-venture which will operate in 6 countries (Guatemala, Panama, Costa Rica, El Salvador, Honduras and Nicaragua) is owned by JCDecaux SE [55.6%], Grupo Publigrafik’s existing shareholders [27%] and Top Partners [17.4%].

Created in 1989 in Guatemala by Moises Beer and Enrique Beer, Grupo Publigrafik is a family-owned group with operations across several sectors including outdoor advertising. Grupo Publigrafik is the second largest OOH company in Central America, after JCDecaux Top Media, with a significant presence in Guatemala, as well as in El Salvador, Costa Rica and Panama.

With a combined population of 51.6 million inhabitants in 2023 (source: UN estimates), Central America has proven to be a dynamic market, thanks to its unique geographical position, including the Panama Canal, high mobility indices and advertising investments estimated to be over US$2.2 billion.

This merger between two family-owned groups will be a real growth driver for outdoor advertising, which represents around 6.5% of the region’s advertising market (source: Kantar Ibope and Integrametrics), lower than the market share global average, but continually increasing.

The combined expertise of JCDecaux and Grupo Publigrafik will open up new opportunities for advertisers within a highly fragmented advertising market. Advertisers will benefit from a range of increasingly effective and targeted communication solutions based on premium locations in street furniture, billboards, and transport (20,000 advertising panels), as well as high-performance measurement indicators. JCDecaux will provide its expertise in DOOH (Digital Out-of-Home), in which it has made numerous productive investments, contributing to the growth of the medium. Brands will have access to data-led media solutions allowing relevant activations across the entire marketing funnel.

Raul Beer, CEO of Grupo Publigrafik, said: “This merger with JCDecaux represents a pivotal moment in the trajectory of Grupo Publigrafik. Founded by my father, Moises Beer and my uncle Enrique Beer, our company has always been anchored in values that prioritise innovation, creativity, sustainability, and client satisfaction. This merger with JCDecaux, whose values we share, not only strengthens our coverage in the Central American outdoor advertising market but also accentuates our joint commitment to deliver unique and effective solutions, while maintaining our core values.”

Alfredo Aleman, Arturo Zarate and Francisco Alonso, Founding Shareholders of Top Media, said: “As historic partners of JCDecaux in Central America, we are delighted to reinforce this association with Grupo Publigrafik, one of the most recognised outdoor advertising group in the region. This merger is fully aligned with the foundations upon which we have created Top Media in 1999 and later joined forces with JCDecaux in 2016. Together, we will reinforce our regional footprint to better cater the needs of local and international advertisers as well as continuing to deliver authorities with the highest quality and most innovative services across Central America.”

Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We are delighted to establish the merger of our Central American subsidiary, which is driven by entrepreneurial values and high-quality teams, with Grupo Publigrafik, a family-owned group. This will provide advertisers with increasingly effective and innovative solutions for delivering their communication plans. This merger marks a significant milestone in our development in the region, leveraging the many opportunities in this dynamic advertising market. With this new entity, we remain committed to delivering a premium quality, high impact and sustainable media offering, strengthened by our ESG commitments and our reduction in energy consumption – which is 20% lower in 2022 compared to 2019 in Central America – benefiting our city partners, transport companies and airports as well our advertisers and the public.”

Key Figures for JCDecaux

  • 2022 revenue: €3,317m(a) – H1 2023 revenue: €1,585m (a)
  • N°1 Out-of-Home Media company worldwide
  • A daily audience of more than 850 million people in more than 80 countries
  • 1,040,132 advertising panels worldwide
  • Present in 3,573 cities with more than 10,000 inhabitants
  • 11,200 employees
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
  • JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.4/5),

CDP (A-), MSCI (AA) and has achieved Platinum Medal status from EcoVadis

  • 1st Out-of-Home Media company to join the RE100
  • Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
  • N°1 worldwide in street furniture (604,536 advertising panels)
  • N°1 worldwide in transport advertising with 153 airports and 205 contracts in metros, buses, trains and tramways (333,620 advertising panels)
  • N°1 in Europe for billboards (101,976 advertising panels worldwide)
  • N°1 in outdoor advertising in Europe (654,957 advertising panels)
  • N°1 in outdoor advertising in Asia-Pacific (170,973 advertising panels)
  • N°1 in outdoor advertising in Latin America (129,305 advertising panels)
  • N°1 in outdoor advertising in Africa (24,198 advertising panels)
  • N°1 in outdoor advertising in the Middle East (19,371 advertising panels)

(a) Adjusted revenue

For more information about JCDecaux, please visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook, Instagram and YouTube.

For more information about JCDecaux, please visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook, Instagram and YouTube.

Communications Department: Albert Asséraf
+33 (0) 1 30 79 79 10 – albert.asseraf@jcdecaux.com

Investor Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com

 

Attachment

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.