Skip to main content

Interactive Strength Inc. and Aethos Partner to Bring Cutting Edge FORME Training Technology Into Hotels

Written by Customer Service on . Posted in Public Companies.

FORME

FORME Studio
FORME Studio

AUSTIN, TX and ZUG, Switzerland, May 22, 2023 (GLOBE NEWSWIRE) — via NewMediaWire – Aethos, a leading lifestyle brand for community-centric hotels and member clubs in Europe, is excited to announce its brand partnership with Interactive Strength Inc. d/b/a FORME (Nasdaq: TRNR), a digital fitness service that combines award-winning smart home gyms with 1:1 personal training. As part of the partnership, Aethos will be the first hotel brand in Portugal, Spain and Italy to feature FORME’s revolutionary products in all its hotels and member clubs.

Aethos’ newest refuge in the Italian Alps, Aethos Monterosa, which is opening June 1st, will be the first destination to feature the FORME Studio in its Gym and Aethos Suites. The workout mirror with a 4K touch screen that makes it feel like the trainer is right there with you will complement the extensive wellbeing programming that the hotel offers; from an expansive indoor / outdoor spa, yoga, Pilates and boxing classes, to an indoor climbing hall.

At Aethos Milan, home to Aethos’ first members club, members will also have access to the devices and can access FORME’s personal training service at preferential rates.

“Aethos was founded on the belief that travel and hospitality should leave a positive and lasting impact on the body and mind,” says Benjamin Habbel, co-founder of Aethos. “As an experience-led hospitality brand we are committed to providing innovative solutions that help our guests travel and live healthier. Our partnership with FORME is a step towards changing travel experiences for conscious explorers.”

“We have always been believers in the transformative power of movement for the mind and body,” said Trent Ward, co-founder and CEO of FORME. “By partnering with Aethos, we have the opportunity to bring FORME’s best-in-class fitness to new customers in premium destinations around the globe. We are thrilled about this collaboration and its potential to achieve our shared goal of improving mental wellness and physical strength for more people. As a newly public company, we look forward to updating investors on future business development achievements such as with Aethos.”  

About FORME
FORME is a digital fitness platform that combines premium smart home gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic at-home fitness experience through two connected hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. In addition to the company’s connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. FORME is listed on NASDAQ (symbol: TRNR)

About Aethos
Aethos is a community of hotels and clubs in Europe and was founded on the belief that travel and hospitality should be an experience that leaves a positive and lasting impact on the body, mind, and spirit. With destinations in Italy, France, and Portugal and more destinations in Spain opening soon, Aethos is a library of places that celebrate the curiosities of local culture.

For media:
forme@jacktaylorpr.com

For investors:
ir@formelife.com

Attachment

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.