HIGHCO SELLS ITS IN-STORE BUSINESSES IN BENELUX AND ACCELERATES ITS DIGITAL TRANSFORMATION

Aix-en-Provence, 2 November 2020 (8.00 a.m.)HIGHCO SELLS ITS IN-STORE BUSINESSES IN BENELUX AND ACCELERATES ITS DIGITAL TRANSFORMATIONHighCo has announced the sale of its in-store businesses in Benelux to a group of Belgian investors from the retail industry. The deal has just closed to sell all shares in HighCo Shelf Service SA (“Shelf Service”), which operates in Belgium, and its subsidiary in Luxembourg.This disposal is on track with the Group’s strategy to focus on two key objectives: digitise its businesses and enhance its data management. The COVID-19 health and economic situation is heavily impacting retail and influencing the digital transformations under way. This has brought major new challenges for brands and retailers.
Given this market environment, HighCo is deploying its resources and accelerating its investments in its digital businesses. For example, the Group is enhancing its innovation process to digitise two key promotional tools: discount coupons and flyers.The deal primarily involves “paper-based” in-store businesses. In 2019, the share of Digital in HighCo’s total business excluding these discontinued operations would have come to 63.9% (56.2% on a reported basis).The sale of Shelf Service will therefore provide the opportunity to divest a subsidiary whose business has been on a structural decline and whose profitability has dropped significantly over the past several years. In 2019, in-store businesses in Benelux accounted for €12.5 M in gross profit, making a slightly positive contribution to consolidated headline PBIT. 2020 gross profit for these businesses is estimated at €10.5 M (down 16.3% compared with 2019). At end-September 2020, Shelf Service had 123 employees.After this sale, HighCo will remain firmly rooted in Benelux through HighCo DATA Benelux, which had 61 employees at end-September 2020. This subsidiary generates more than 50% of its business in digital activities and will fully benefit from the Group’s investment in shifting towards digital promotion.Didier Chabassieu, Chairman of the Management Board, stated, “Despite the health and economic climate, which remains uncertain, the sale of our in-store businesses in Benelux is a key strategic step for the Group. It confirms our determination to accelerate the digitisation of our businesses and increase our investment in our innovation programme, primarily through our retail tech startup studio HighCo Venturi. I am confident in our staff’s ability to work with our clients in meeting the retail challenges of tomorrow.”
About HighCoAs an expert in data marketing and communication, HighCo continuously innovates to work with brands and retailers in meeting the retail challenges of tomorrow.
Listed in compartment C of Euronext Paris, and eligible for SME equity savings plans (“PEA-PME”), HighCo has more than 600 employees and since 2010 has been included in the Gaia Index, a selection of 70 responsible Small and Mid Caps.Your contactsCécile Collina-Hue                                             Cynthia Lerat
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