Global Sports Nutrition Market Size to Reach USD 96.27 Billion in 2032 | Emergen Research

Increase in number of competitive sporting events and leagues around the world and rising demand for sports stars in advertising and marketing for various brands are driving global sports nutrition market revenue growth

Vancouver, Sept. 20, 2023 (GLOBE NEWSWIRE) — The global sports nutrition Market size was USD 39.91 Billion in 2021 and is expected to register a revenue CAGR of 8.4% over the forecast period, according to the latest analysis by Emergen Research. Increase in number of competitive sporting events and leagues around the world and rising demand for sports stars in advertising and marketing for various brands and products is further supporting demand for sports nutrition products and supplements and the trend is expected to continue going ahead.

After 135 years since the founding of the first professional sports league in the USA, professional sports leagues finally made their way to countries like India. There are currently more than 12 national professional sports leagues in India, each at a distinct stage of development. The IPL is the oldest of all the national professional sports leagues in India. NBA, MLB, and the NFL are the three most profitable sports. among the top 11 lucrative professional leagues worldwide. Global professional sports have made a substantial contribution to raising the bar for several sports over the years, including football, badminton, boxing, and others. Television offers professional leagues a broad audience and always enables them to also draw sponsors who are ready to spend in competitions in exchange for the right to advertise their goods and services in stadiums and during commercial breaks. Increase in number of competitive sporting events and leagues around the world is expected to increase the demand for standard sports nutrition products in order to maintain a proper physical health condition.

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Any product associated with an athlete immediately becomes more visible when that athlete wins a championship, sets a record, or brings home an medals. Sports stars can have a very powerful and incredibly individualized effect on potential clients. Customers are more likely to believe an athlete endorsing a product when viewers are familiar with the athlete and the product. Famous sports personalities become appealing endorsers for a company wanting to build its brand and improve sales. Elite athletes can speak with credibility when promoting goods that enhance athletic performance, and fans emulate them by purchasing the products they recommend. Rising demand for sports stars in advertising and marketing for various brands and an increasing number of sports nutrition brands are expected to contribute to the market revenue growth.

Factors such presence of toxins and heavy metals in protein supplements, and various health concerns associated with regular consumption of nutritional supplements are restraining the revenue growth of the market. However, rapid production of better and more effective sports nutritional products along with new advertising and marketing strategies to promote products are expected to support the growth of the market in long term.

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Scope of Research

Major Companies and Competitive Landscape

The global sports nutrition market is consolidated with a few large and medium-sized players accounting for the majority of market revenue. Established companies are engaged in various research & development for producing more effective products in the sports nutrition market. Some major companies included in the global market report are:

• Iovate Health Sciences International Inc.
• Abbott
• The Simply Good Foods Co.
• PepsiCo
• Clif Bar & Company
• MusclePharm Corporation
• Nestlé Health Science
• Post Holdings, Inc.
• BA Sports Nutrition, Llc. (The Coca-Cola Company.)
• CSN Supplements

Strategic Development

• On 14 September 2021, Abbott launched New PediaSure in India. The new PediaSure is improved with the addition of arginine and natural vitamin K2, which helps in child growth. The new PediaSure formula will aid kids in developing longer, stronger bones.  The presence of amino acid, arginine helps the bones in children to grow more quickly by stimulating the replication of cells in the growth.
• On 27 May 2020, The Simply Good Foods Co. acquired U.S-based sports nutritional company Quest Nutrition, LLC. Atkins and Quest, are two multi-category nutritious snacking brands, that will continue to be supported and developed under the new organizational structure. Simply Good Foods’ position in the nutritional snacking market is strengthened by the acquisition of Quest since it broadens our portfolio of brands and product offerings and increases our consumer and channel variety.

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Some Key Highlights From the Report

• On 30 April 2021, Nestle acquired the core brands of The Bountiful Company for USD 5.75 billion. Along with the company’s US private label division, the deal also includes high-growth brands such as Nature’s Bounty, Solgar, Osteo Bi-Flex, and Puritan’s Pride. The purchase excludes the active nutrition and sports nutrition brands Pure Protein, Body Fortress, and MET-Rx, together with Dr.Organic and the Canadian over-the-counter (OTC) business, which do not add to the portfolio of Nestlé Health Science.
• The protein supplements segment revenue is expected to account for the largest share over the forecast period. The smallest components that makeup proteins are amino acids. Amino acids are used by the body to make muscle, and other essential body proteins required for the immune system, and to regulate a variety of biological functions. Consumption of protein supplements helps sportspersons and athletes in muscle building and improves performance.
• The post-workout segment accounted for a larger market share in 2021. After exercise, eating the correct nutrients helps speed up the body’s recovery. Protein needs for adults range from 0.14 to 0.23 grams per pound of body weight. Growing demand for nutritional supplements post-workout can further contribute to the revenue growth of the segment.
• The offline segment is expected to register a rapid growth rate over the forecast period. Fitness facilities, gyms, and sports clubs are multiplying quickly, which has led to the rapid surge in demand for sports nutrition products. In order to increase their monthly revenue, gyms and fitness centers sell retail items such as protein supplements and other nutritional supplements to provide value and other services. For years, sports nutrition companies have taken advantage of this marketing opportunity which is expected to sustain the revenue growth of the market over the forecast period.

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Emergen Research has segmented the global Sports Nutrition based on product type, application, formulation, distribution channel, and region:

• Product Type Outlook (Revenue, USD Billion, 2019–2030)
  • Protein Supplements
  • Vitamins & Minerals Supplements
  • Probiotics Supplements
  • Omega-3-Fatty Acids Supplements
  • Others
• Application Outlook (Revenue, USD Billion, 2019–2030)
  • Pre-workout
  • Post-workout
• Formulation Outlook (Revenue, USD Billion, 2019–2030)
  • Tablets
  • Capsules
  • Powder
  • Liquid
• Distribution Channel Outlook (Revenue, USD Billion, 2019–2030)
  • Online
  • Offline

• Regional Outlook (Revenue, USD Billion, 2019–2030)
  • North America
    1. U.S.
    2. Canada
    3. Mexico
  • Europe
    1. Germany
    2. UK
    3. France
    4. Spain
    5. BENELUX
    6. Rest of Europe
  • Asia Pacific
    1. China
    2. India
    3. Japan
    4. South Korea
    5. Rest of APAC
  • Latin America
    1. Brazil
    2. Rest of LATAM
  • Middle East & Africa
    1. Saudi Arabia
    2. UAE
    3. Israel
    4. Rest of Middle East & Africa

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