Giftify, Inc. Announces Launch of Restaurant Management Center, Revolutionizing Partner Experience on Restaurant.com Platform

Self-service portal empowers restaurant partners with real-time insights and streamlined deal management capabilities

New tiered subscription model creates additional revenue opportunities while enhancing value proposition for Restaurant.com’s 184,000+ restaurant partners

SCHAUMBURG, IL, July 17, 2025 (GLOBE NEWSWIRE) — Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com and Restaurant.com, and a leader in the incentives and rewards industry, today announced the launch of Restaurant.com’s new Restaurant Management Center (RMC), a comprehensive self-service portal that transforms how restaurant partners manage their presence on the nation’s largest restaurant-focused digital deals platform.

Key Highlights of the Restaurant Management Center Launch

• Modern, intuitive self-service portal eliminates need for phone calls and paperwork for restaurant partners
• Real-time dashboard provides insights into customer behavior, certificate usage, and review trends
• New tiered subscription plans unlock premium placement and enhanced marketing visibility
• Streamlined management tools for multi-location restaurants and deal customization
• Built-in review management system allows restaurants to engage directly with customers
• Scalable infrastructure designed to support Restaurant.com’s growing network of 184,000+ restaurant partners

The Restaurant Management Center represents a significant advancement in Restaurant.com’s technology platform, providing restaurant partners with unprecedented control over their digital presence. The portal enables restaurants to toggle offers on and off in real-time, manage multiple locations from a single dashboard, edit deal details, and access comprehensive analytics on customer engagement and certificate redemption patterns. The new system eliminates traditional barriers to participation by removing the need for phone-based communications and manual paperwork, making it easier than ever for restaurants to optimize their Restaurant.com presence and maximize customer acquisition through the platform’s 23 million member base.

The RMC launch introduces Restaurant.com’s first paid subscription model, offering tiered pricing plans that unlock premium placement opportunities and enhanced visibility across multiple marketing channels. This strategic initiative creates new recurring revenue streams for Giftify while providing high-performing restaurants with advanced tools to compete more effectively in their local markets. The subscription tiers offer restaurants varying levels of promotional support, analytics depth, and customer engagement tools, allowing partners to select the service level that best matches their growth objectives and marketing budget.

Ketan Thakker, Chief Executive Officer of Giftify, Inc., commented, “The launch of the Restaurant Management Center marks a pivotal moment in Restaurant.com’s evolution, transforming us from a traditional deals platform into a comprehensive restaurant technology partner. This self-service portal not only dramatically improves the partner experience but also creates significant new revenue opportunities through our tiered subscription model.”

Thakker continued, “With over 184,000 restaurant partners and 23 million members, Restaurant.com has unmatched scale in connecting consumers with dining experiences. The RMC empowers our restaurant partners to leverage this scale more effectively while providing us with a scalable, technology-driven approach to partner management. This launch perfectly complements our recent TakeOut7 acquisition, positioning Giftify as a true end-to-end technology solutions provider for the restaurant industry.”

The Restaurant Management Center includes advanced features designed to help restaurants maximize their success on the Restaurant.com platform:

• Real-Time Deal Management: Toggle offers on/off instantly based on capacity and demand
• Multi-Location Support: Centralized dashboard for restaurant groups and franchises
• Performance Analytics: Detailed insights into customer demographics, peak redemption times, and seasonal trends
• Review Management: Direct response capabilities for customer feedback and reputation management
• Marketing Calendar: Visibility into promotional campaigns and optimal timing for deal activation
• Customer Communication Tools: Direct messaging capabilities with certificate purchasers

The RMC launch is expected to contribute positively to Giftify’s financial performance through multiple revenue streams, including subscription fees, enhanced partner retention, and increased transaction volume. The self-service model also reduces operational costs while improving partner satisfaction and engagement metrics. The Company expects the scalable infrastructure to support significant growth in restaurant partner acquisition while enhancing the value proposition for existing partners through improved tools and analytics. This positions Restaurant.com to maintain its leadership position in the competitive restaurant deals market while expanding its technology-driven service offerings.

The Restaurant Management Center addresses critical pain points facing independent restaurants, including the need for cost-effective customer acquisition tools and simplified digital marketing management. By providing restaurants with direct control over their promotional presence and real-time performance data, the RMC enables more strategic decision-making and improved return on marketing investment. The platform’s self-service nature allows restaurants to respond quickly to changing business conditions, seasonal demand fluctuations, and competitive pressures, providing the agility needed in today’s dynamic restaurant environment.

About Giftify, Inc.

Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Restaurant.com is the nation’s largest restaurant-focused digital deals brand, connecting digital consumers, businesses and communities by offering thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants and retailers.

For more information, visit: www.giftifyinc.com, www.cardcash.com, www.restaurant.com, and www.takeout7.com.

Forward-Looking Statements

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Investors Contacts: IR@giftifyinc.com