Skip to main content

El Pollo Loco® Upgrades Loco Rewards® Program with Experiential Prizes, Including Coca-Cola® x El Pollo Loco Soccer Challenge

Written by Customer Service on . Posted in Public Companies.

The brand expands its loyalty platform beyond discounts, offering members new, high-value rewards and exclusive access.

Coca-Cola® x El Pollo Loco Soccer Challenge

As part of El Pollo Loco's ongoing evolution of loyalty member value, the brand introduces the Coca-Cola® x El Pollo Loco Soccer Challenge, giving Loco Rewards members the chance to win a VIP trip to the 2026 MLS All-Star Game® in Charlotte on July 29, 2026.
As part of El Pollo Loco’s ongoing evolution of loyalty member value, the brand introduces the Coca-Cola® x El Pollo Loco Soccer Challenge, giving Loco Rewards members the chance to win a VIP trip to the 2026 MLS All-Star Game® in Charlotte on July 29, 2026.

LOS ANGELES, March 16, 2026 (GLOBE NEWSWIRE) — El Pollo Loco, the nation’s leading fire–grilled chicken restaurant chain, is taking its Loco Rewards® program beyond everyday deals and into unforgettable experiences. As part of the brand’s ongoing evolution of loyalty member value, the brand introduces the Coca-Cola® x El Pollo Loco Soccer Challenge, giving Loco Rewards members the chance to win a VIP trip to the 2026 MLS All-Star Game® in Charlotte on July 29, 2026. The sweepstakes is presented by Coca-Cola, an official partner of Major League Soccer®, and offers fans the opportunity to experience one of the league’s premier events.

From March 13 through April 9, Loco Rewards members can enter for a chance to win the ultimate soccer fan getaway. One lucky grand-prize winner will receive two MLS All-Star Game tickets with a VIP experience, hotel accommodations, flight vouchers, and a $300 Visa gift card. Additionally, 100 runner-up winners will each receive a $25 El Pollo Loco gift card.

“Loco Rewards has always been about more than acquiring points. It’s about thanking and rewarding our most loyal guests,” said Jill Adams, Chief Marketing Officer at El Pollo Loco. “The Coca-Cola x El Pollo Loco Soccer Challenge is exactly the kind of value we are looking to provide — giving our members access to experiences they genuinely love, not just a discount at checkout.”

How to Enter the Coca-Cola x El Pollo Loco Soccer Challenge
Loco Rewards members can enter by purchasing two qualifying combos while signed into their Loco Rewards app during the sweepstakes period (excluding Fire-Grilled Combos). A no-purchase-necessary mail-in entry option is also available. Limit one entry per person.

Loco Rewards Features
The refreshed Loco Rewards program introduces several new features, in addition to existing favorites, designed to make membership more rewarding year-round. Members can now take advantage of

  • Boosts — seasonal and limited-time offers available to all members, like bonus items with qualifying purchases
  • Expanded access to curated experiences, including tickets to concert and sporting events
  • Early access to new menu items
  • Loco Friday Drops
  • Personalized offers
  • Exclusive access to the best deals from the brand

To join Loco Rewards, download the app or sign up here.

For official rules and entry details of the Coca-Cola x El Pollo Loco Soccer Challenge, click here.

About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation’s leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Named by USA Today 10 Best Reader’s Choice Awards as a “Best Restaurant for Quick, Healthy Food” two years in a row, our menu features innovative meals with Mexican-inspired flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 500 company-owned and franchised restaurants across nine U.S. states: Arizona, California, Colorado, Louisiana, Nevada, New Mexico, Texas, Utah, and Washington. The company has also extended its footprint internationally, with licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.

CONTACT:
DeVries Global
media@elpolloloco.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8c447df8-2eaf-4529-a50a-e7f2e4978399

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.