Skip to main content

Demand Side Platform Market Size to Surpass USD 114.51 Billion by 2030, exhibiting a CAGR of 23.9%

As per the report by Fortune Business Insights, the global Demand Side Platform Market size is projected to reach USD 114.51 Billion by 2030, at a CAGR of 23.9% during the forecast period.

Pune, India, June 01, 2023 (GLOBE NEWSWIRE) — According to Fortune Business Insights, global demand side platform market size was valued at USD 20.76 billion in 2022 and is projected to grow from USD 25.54 billion in 2023 to USD 114.51 billion by 2030, exhibiting a CAGR of 23.9% during the forecast period. Increased Ad Transactions on OTT and Connected TV Platforms to Propel Industry Growth. This information is published by Fortune Business Insights, in its report titled, Demand Side Platform Market Forecast, 2023-2030.

Request a Free Sample PDF:

https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/demand-side-platform-dsp-market-104793

The rise is due to the growing popularity of programmatic advertising. Furthermore, demand side platforms are used for advertising across various channels such as native, video, mobile, and display. The platforms enable advertisers to buy advertising space for ad inventory.

Key Industry Development:

March 2022: Xandr partnered with Scibids to aid digital media buyers with independent AI. This collaboration simplified the adoption of Scibids AI within Xandr’s Invest DSP utilizing Xandr’s Data Science Toolkit. Additionally, Xandr has simplified custom-bidding and buying strategies.

Key Takeaways

  • Industries Shifting to Digital Solutions and E-commerce amid Pandemic to Boost Market Opportunity
  • Complete Control over Ad Campaigns and Ad Buying Process to Surge Self Service DSP Demand
  • Demand Side Platform (DSP) is a software that allows advertisers to buy/purchase advertising space for advertising portfolio.
  • Industries Shifting to Digital Solutions and E-commerce Amid Pandemic to Boost Market Opportunity
  • Increasing Mobile Gaming and Video Ads to Surge Product Demand
  • Demand Side Platform Market Size in North America was USD 8.32 Billion in 2022


Discover the Leading Players Featured in the Report:

“Companies leading the Demand Side Platform Market are Alphabet Inc. (U.S.), Amazon.com, Inc. (U.S.), Adobe Inc. (U.S.), The TradeDesk, Inc. (U.S.), MediaMath Inc. (U.S.), Adform (Denmark), Xandr (Microsoft) (U.S.), SmartyAds (U.S.), Gourmet Ads (Australia), Basis Technologies (U.S.)”

Report Scope & Segmentation

Report CoverageDetails
Forecast Period2023 to 2030
Forecast Period 2023 to 2030 CAGR23.9%
2030 Value ProjectionUSD 114.51 Billion
Base Year2022
Demand Side Platform Market Size in 2022USD 20.76 Billion
Historical Data for2019 to 2021
No. of Pages150
Segments coveredType, Channel and Geography


Browse Complete Report Details:

https://www.fortunebusinessinsights.com/demand-side-platform-dsp-market-104793

Drivers and Restraints:

Increased Ad Transactions on OTT and Connected TV Platforms to Drive Market Growth

Platforms, such as CTV and OTT, play a crucial influence in the strategy taken by advertisement inventories as they employ new methods such as target audience reach and device marketing. Demand side platforms let businesses promote brand mentions through these channels and expand their options while giving them full control over their advertising campaigns. Additionally, video is a highly engaging and customized ad medium that helps advertisers effectively accomplish their marketing objectives.

Segments:

By Type

  • Self Service
  • Full/Managed Service

By Channel

  • Display
  • Mobile
  • Video
  • Native

By Region

  • North America
  • Europe
  • Middle East & Africa
  • Asia Pacific


Regional Insights:

North America to Lead Stoked by Surging Programmatic Ad Expenditure

During the projected period, North America is anticipated to account for the largest demand side platform market share. The increased programmatic ad expenditure is fueling the industry expansion in the region.

During the forecast period, Asia Pacific is expected to experience the greatest CAGR. By providing cutting-edge demand side platforms throughout developing nations, market players in the region concentrate on increasing their geographic footprint.

In the global market, Europe is anticipated to have a significant presence. The rise in demand side platform software use among marketers in the U.K., Germany, and France is responsible for the expansion.

Quick Buy – Demand Side Platform Market Research Report:

https://www.fortunebusinessinsights.com/checkout-page/104793

Competitive Landscape:

Partnerships among Companies to Secure their Brand Values in the Global Market

Prominent players in the market are constantly opting for effective strategies to promote their products and establish their positions in the market. One such strategy is to launch products by partnering with other companies to extend their reach to end-users. For instance, in February 2022, Trade Desk Inc. rolled out OpenPath for connecting marketers and advertisers with premium publishers.      

                       

FAQ’s

How big is the demand side platform market?

Demand Side Platform Market size was USD 20.76 billion in 2022.

How fast is the demand side platform market growing?

The Demand Side Platform Market will exhibit a CAGR of 23.9% during the forecast period, 2023-2030

Related Reports:

Mobile Advertising Market Size, Share, Trends and Forecast

Video Streaming Market Size, Share & Growth Analysis

Social Media Analytics Market Share Revenue Analysis

Streaming Media Devices Market Size, Share, Growth

About Us:

Fortune Business Insights™ offers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them to address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in.

Contact Us:

Fortune Business Insights™ Pvt. Ltd.

US: +1 424 253 0390

UK: +44 2071 939123

APAC: +91 744 740 1245

Email: sales@fortunebusinessinsights.com

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Cookie Notice

We use cookies to improve your experience on our website

Information we collect about your use of Goldea Capital website

Goldea Capital website collects personal data about visitors to its website.

When someone visits our websites, we use a third party service, Google Analytics, to collect standard internet log information (such as IP address and type of browser they’re using) and details of visitor behavior patterns. We do this to allow us to keep track of the number of visitors to the various parts of the sites and understand how our website is used. We do not make any attempt to find out the identities or nature of those visiting our websites. We won’t share your information with any other organizations for marketing, market research or commercial purposes and we don’t pass on your details to other websites.

Use of cookies
Cookies are small text files that are placed on your computer or other device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.