Champion Safe Highlights Explosive 92% Year-to-Date Growth at SafeSource Pennsylvania
Acquisition of Champion’s Lewisberry, PA Location Drives Major Expansion for Northeast Retailer
Provo, UT, Nov. 13, 2025 (GLOBE NEWSWIRE) — Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, proudly recognizes SafeSource USA for its outstanding 92% year-to-date growth in 2025, based on orders placed with Champion Safe Company compared to 2024. The surge follows SafeSource’s 2024 acquisition and enhancement of Champion’s Lewisberry, PA facility — now operating as SafeSource PA — and underscores the retailer’s rapid expansion across the Northeast.
SafeSource USA, a fourth-generation safe and vault door retailer, has been a trusted Champion retail partner since 2013. Known for their unmatched expertise in safe rigging, delivery, and installation — a family trade dating back to 1894 — SafeSource has built a reputation for professionalism, product knowledge, and first-class customer service. With state-of-the-art showrooms in both New York and Pennsylvania, the company has become the largest multi-brand safe retailer in the Northeast.
Driving that success is SafeSource’s innovative approach to marketing and customer engagement. The company has become a digital leader in the safe industry, leveraging strong social media followings, creative video content, and educational marketing campaigns that help customers make informed buying decisions. This commitment to both outreach and education has fueled sales growth across all categories and strengthened SafeSource’s leadership position in the marketplace.
“We are proud to represent this iconic brand,” said Paul Ousey, CEO of SafeSource USA. “The unique and robust quality of Champion Safes sells itself. When we educate our customers on the different manners of safe manufacturing and allow them to compare — Champion Safes consistently prove superior in strength, security, fire protection, and beauty. The steel plate door construction, arch door design, and additional security plate position these safes in the top echelon of best-in-class security. Combine that with the finishes and thoughtful interiors, and it’s no surprise they’re among our best sellers. Our tagline says it best — Seek Quality at the Source!”
Champion Safe Company CEO Tom Mihalek commended SafeSource’s success and growth trajectory, saying: “SafeSource’s explosive growth in Pennsylvania is a reflection of what happens when craftsmanship meets customer commitment. Paul and his team bring over a century of expertise to this business, and their results speak for themselves. We couldn’t ask for a stronger partner representing the Champion name in the Northeast.”
SafeSource PA has become a cornerstone for homeowners, collectors, and businesses seeking high-security protection for firearms, valuables, and documents. The Lewisberry showroom showcases Champion’s full lineup of premium safes, offering customers an unparalleled opportunity to see, compare, and learn firsthand what true quality looks like.
Visit SafeSource USA to explore the full line of Champion Safes and experience their state-of-the-art showrooms in person:
NEW YORK
1815C Broadhollow Rd
Farmingdale, NY 11735
(631) 643-6141
PENNSYLVANIA
500 Industrial Drive
Lewisberry, PA 17339
(717) 938-5399
EMAIL: info@safesourceusa.com
WEBSITE: SafeSourceUSA.com
About Champion Safe Company
Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with 100% American-made, high-strength steel, Champion Safes feature full length double steel doors and are backed by a lifetime warranty. Learn more at championsafe.com
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross.
Contact Information
Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory
Become a Champion Safe Dealer: sales@championsafe.com
Investor Relations: ir@americanrebel.com
Media Inquiries
Monica Brennan: Monica@NewtoTheStreet.com
Matt Sheldon: Matt@Precisionpr.co 917-280-7329
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.
Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies; and the outcome of our recent appearance before the Nasdaq Hearings Panel. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures. Specifically, the Company presented its case on September 30, 2025, in response to a stockholder equity deficiency that was not cured prior to the expiration of the 180-day extension in August 2025. Since June 30, 2025, the Company has undertaken multiple capital actions—including debt conversions, minority equity investments, and equity issuances—that were not reflected in its Quarterly Report on Form 10-Q for the period ended June 30, 2025. Management believes these actions have collectively positioned the Company above the $2.5 million minimum stockholders’ equity threshold required by Nasdaq. However, there can be no assurance that the Panel will agree with management’s assessment or render a favorable decision.
These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.
Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
