Bang & Olufsen is strengthening the global sales focus with change in organisational structure. This also mean changes to the Executive Management Board.
CEO Kristian Teär comments:“Our sales channels are key to ensure that consumers choose our products. I am making this change as I want to be even closer to the sales process and thereby contribute to ensure that we get the strongest possible sales setup. In addition, I want to be very close to our partners and consumers, so we have the right focus with a view to maximize our sales and continue our efforts to strengthen the consumer experience.”As a consequence of these changes, Executive Vice President and head of Brand & Markets, John Mollanger, is leaving Bang & Olufsen, but he will, in the coming period, hand over his tasks and complete ongoing projects.“John Mollanger has not been able to see himself in the new structure and in a new role, and he is therefore leaving Bang & Olufsen. I would like to thank John for his efforts,” says CEO Kristian Teär.At the same time, the Board of Directors has appointed Christian Birk as Executive Vice President for Marketing, Digital & Customer Experience and member of the Executive Management Board.Christian Birk (34) currently holds the role of Senior Vice President and Chief Digital Officer and has been with Bang & Olufsen since October 2017 where he, among others, has been responsible for the company’s digital transformation, online marketing efforts and the work to improve the customer experience. Before joining Bang & Olufsen, Christian Birk was EVP for Digitas in North America. Christian holds a BSc in international business from Copenhagen Business School and a PLD from Harvard Business School.Christian Birk will take up the position immediately. Hereafter, Bang & Olufsen’s Executive Management Board will consist of CEO Kristian Teär, EVP & CFO Nikolaj Wendelboe, EVP for Product Creation & Fulfilment Snorre Kjesbu and EVP for Marketing, Digital & Customer Experience Christian Birk. For further information, please contact:Martin Raasch Egenhardt, Director, Investor Relations
Phone: +45 5370 7439Jens Gamborg, Head of Group Communications
Phone: +45 2496 9371 AttachmentBO_1916_Company announcement_UK