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Atos anticipates key trends and technologies that will shape business and society through to 2024

Paris, July 6, 2020 – Atos, a global leader in digital transformation, announces the publication of Journey 2024 – Redefining Enterprise Purpose’, its latest Thought Leadership report in which it shares its vision of the evolving world of business, society and technology. It anticipates the technology and business trends that are expected to bring some of the greatest disruptions and shape enterprises over the next four years. This report is built upon extensive research by Atos’ Scientific Community, a global network of 160 of the top scientists, engineers and forward thinkers from across the Group.‘Redefining enterprise purpose’ after COVID
Entering the post-COVID era, businesses are facing the impact of significant changes and uncertainties. The report challenges businesses to reconsider the relevance of conventional thinking and to rethink their ‘purpose’ in order to maintain relevance and thrive.  
The report suggests that (in a digital context) there will be 3 key strands to a strong and sustainable ‘enterprise purpose’, and businesses will need to build and maintain coherence in the following areas:potential’ (realizing the full potential of digital technology in its widest context, going beyond raw technical capabilities of digital systems, processes and developments),collective’ (collective and connected behaviors that reflect fair value exchanges), andconsensus’ (the consensus of engaged ecosystems is a critical success factor for operational trust going forward. Organizations must identify how they will achieve and sustain a ‘consensus of trust’ in the context of continually changing digital possibilities).         
The importance of strength and coherence of purpose is set against the backdrop of anticipated but unpredictable game-changing disruptions, triggered by such things as: health pandemics, economic collapse, environmental crisis or technology ascendency. Such situations are referred to as “Event Horizons”, and a reshaping of business or even societal purpose may be required to successfully negotiate them.  
“Going into the post-COVID era, businesses will face a “new normal”, which will be filled with opportunity and change. However there is a need to re-evaluate business relevance and impact, with a more balanced perspective on values and economic drivers in order to tackle tomorrow’s long-term challenges concerning sustainability, decarbonization, inequality, security and the ethical impact of IT.” explains John Hall, Editor-in-chief for the Atos Scientific Community.

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