ASUS Named One of Fortune’s World’s Most Admired Companies for the 10th Time in 2025
This recognition highlights ASUS’s global leadership in innovation, social responsibility, and product excellence
TORONTO, Jan. 30, 2025 (GLOBE NEWSWIRE) — ASUS today announced it has been listed among Fortune’s World’s Most Admired Companies for 2025, marking the 10th time the company has earned this prestigious accolade. ASUS was recognized for its use of corporate assets, social responsibility, and long-term investment — core values that drive the company’s global competitiveness and have established it as an industry leader.
“We are honored to be recognized by Fortune for the tenth time,” said Jonney Shih, Chairman of ASUS. “This achievement reaffirms the success of our Design Thinking approach, which prioritizes customer satisfaction as the key to driving sustainable growth. At the heart of this success is our unwavering commitment to a culture of radical truth and transparency, which empowers our teams to innovate, overcome challenges, and fully embrace revolutionary technologies like AI.”
The World’s Most Admired Companies list is one of the most comprehensive rankings of corporate reputations compiled annually by Fortune magazine with Korn Ferry, a global organizational consulting firm. The consistent placement of ASUS on this list reflects its unwavering commitment to technological advancement and its ability to deliver products and services that meet the highest standards of quality and performance.
ASUS has long been a leader in the tech industry, known for its relentless pursuit of user-centricity and innovation in areas like AI, gaming, and sustainability. ASUS continues to push the boundaries of innovation, as demonstrated by the launch of the new sub-1kg Zenbook A14 in Canada today. This commitment to cutting-edge technology is also reflected in its latest lineup of groundbreaking devices, including the Zenbook DUO, ROG Strix SCAR 18, and ROG Flow Z13—along with many more innovations unveiled at CES 2025. By consistently delivering industry-leading advancements, ASUS reinforces its position as a global technology pioneer.
NOTES TO EDITORS
Fortune Ranking: https://fortune.com/ranking/worlds-most-admired-companies/
Zenbook A14: https://asus.com/ca-en/laptops/for-home/zenbook/asus-zenbook-a14-ux3407/
ASUS Zenbook A14 ASUS Store Where to Buy Link: https://shop.asus.com/ca-en/zenbook-a14-ux3407-copilot-pc.html
Zenbook DUO: https://www.asus.com/ca-en/laptops/for-home/zenbook/asus-zenbook-duo-2024-ux8406/
ROG Strix SCAR 18: https://rog.asus.com/ca-en/laptops/rog-strix/rog-strix-scar-18-2025/
ROG Flow Z13: https://rog.asus.com/ca-en/laptops/rog-flow/rog-flow-z13-2025/
ASUS LinkedIn: https://www.linkedin.com/company/asus/posts/
ASUS Pressroom: http://press.asus.com
ASUS Canada Facebook: https://www.facebook.com/asuscanada/
ASUS Canada Instagram: https://www.instagram.com/asus_ca
ASUS Canada YouTube: https://ca.asus.click/youtube
ASUS Global X (Twitter): https://www.x.com/asus
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
An image accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c1b7e066-031d-4bab-9d95-fd8f2fd37804
CONTACT: PRESS CONTACTS Media Relations ASUS Canada media.ca@asus.com Redoine Taoussi Public Relations Manager Redoine_Taoussi@asus.com
