Advertising Reaching New Horizons: Out Of Home Advertising Market Set to Soar Past USD 61.95 Billion by 2030
The global Out Of Home Advertising market size is expected to reach USD 61.95 billion by 2030 and exhibit a CAGR of 9.7% in the forecast period (2023−2030), according to Skyquest’s latest research report. The rising demand for personalized and location-based advertising, the emergence of programmatic advertising platforms, expanding network of digital out-of-home (DOOH) displays, the integration of out-of-home (OOH) advertising with other media channels, growing adoption of digital signage and interactive displays are fueling the market’s growth.
Westford, USA, July 06, 2023 (GLOBE NEWSWIRE) — According to SkyQuest’s latest global research of the Out Of Home Advertising market, adoption of digital out-of-home (DOOH) advertising, growth of programmatic buying and real-time bidding for OOH, increased integration of data and analytics in OOH campaigns, rise of interactive and immersive advertising experiences, expansion of digital signage networks and displays, emergence of smart cities and connected infrastructure, integration of mobile and location-based advertising with OOH, use of artificial intelligence (AI) and machine learning for OOH optimization, focus on dynamic and contextually relevant content, are the trends that aid in the market’s growth.
Browse in-depth TOC on “Out Of Home Advertising Market”
- Pages – 167
- Tables – 63
- Figures – 75
Out-of-home advertising (OOH) is a form of advertising that reaches consumers outside of their homes. It includes billboards, bus shelters, transit ads, street furniture, and digital displays. OOH advertising is a great way to reach a large audience and to create brand awareness.
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Prominent Players in Out Of Home Advertising Market
- JCDecaux
- Clear Channel Outdoor
- Lamar Advertising
- OUTFRONT Media
- Stroer
- Exterion Media
- oOh! media
- Intersection
- Watchfire Signs
- AdSpace Networks
- Titan Outdoor
- Mediaco
- APN Outdoor
- Global Outdoor
- Spectra
- CBS Outdoor
- Viacom Outdoor
- Astral Media
- Ströer Media International
- Seven Outdoor
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Traditional Out of Home Demand to Grow Substantially in the Forecast Period
Traditional out of home dominated the global online market as they still hold value and remain relevant, especially in high-traffic areas. These formats have established visibility and reach, making them a reliable choice for advertisers. Ultimately, the dominance of a specific type of out-of-home advertising will depend on various factors, including market trends, technological advancements, consumer behavior, and advertisers’ preferences.
Digital Out of Home is the Leading Application Segment
In terms of application, Digital out of home is the leading segment as it offers offers dynamic and engaging advertising opportunities, attracting the attention of advertisers. The flexibility of digital signage networks and interactive displays, combined with advancements in technology, has expanded the possibilities for DOOH campaigns. Advertisers are increasingly leveraging the capabilities of DOOH to deliver targeted, real-time content updates, and create immersive brand experiences.
North America is the leading Market Due to the Large Consumer Base
Region-wise, North America is one of the largest growing markets with a huge emphasis on technological advancements. The United States has a large population, a robust advertising industry, and significant urbanization, which provides ample opportunities for out-of-home advertising. Major cities in North America, such as New York City, Los Angeles, and Chicago, have high population densities and extensive transportation networks, making them ideal for outdoor advertising.
A recent report thoroughly analyzes the major players operating within the Out Of Home Advertising market. This comprehensive evaluation has considered several crucial factors, such as collaborations, mergers, innovative business policies, and strategies, providing invaluable insights into the key trends and breakthroughs in the market. Additionally, the report has carefully scrutinized the market share of the top segments and presented a detailed geographic analysis. Finally, the report has highlighted the major players in the industry and their ongoing endeavors to develop innovative solutions that cater to the ever-increasing demand for Out Of Home Advertising.
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Key Developments in Out Of Home Advertising Market
- Intersection acquired AdSpace Networks for $480 million. This acquisition gave Intersection access to AdSpace Networks’ digital out-of-home (DOOH) network, which includes over 100,000 screens in the United States and Canada.
Key Questions Answered in Out Of Home Advertising Market Report
- What specific growth drivers are projected to impact the market during the forecast period?
- Can you list the top companies in the market and explain how they have achieved their positions of influence?
- In what ways do regional trends and patterns differ within the global market, and how might these differences shape the market’s future growth?
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