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AD.com Acquires Underdog Media, Expanding Access to Premium Publisher Inventory

Written by Customer Service on . Posted in Mergers And Acquisitions.

Shayne Mihalka, CEO and Founder of Underdog Media

Shayne Mihalka, CEO and Founder of Underdog Media
Shayne Mihalka, CEO and Founder of Underdog Media

Matt Leardini, President of Advertising.com

Matt Leardini, President of Advertising.com
Matt Leardini, President of Advertising.com

LOS ANGELES, Sept. 03, 2025 (GLOBE NEWSWIRE) — Ad.com Interactive Media, Inc., a leader in performance marketing and digital media, today announced the acquisition of Underdog Media, an ad monetization platform delivering 100% viewable ad units across trusted publisher networks. This strategic deal marks a significant expansion of Ad.com’s ability to deliver exclusive, premium advertising inventory directly to advertisers and demand-side platforms (DSPs).

Underdog Media will be integrated under the Advertising.com portfolio, a division of Ad.com Interactive Media, Inc.

This move offers DSPs unprecedented access to unique, one-hop supply chain inventory with superior viewability metrics. In addition, the acquisition provides Advertising.com a direct path to premium, third-party publisher experiences while leveraging the division’s unique demand capabilities to drive higher revenues for publishers and increased performance for direct advertisers.

“By bringing together Underdog Media’s publisher relationships, 100% viewable ad products, and direct DSP access with Advertising.com’s advertisers and programmatic tech, we’re building a stronger marketplace,” said Matt Leardini, President of Advertising.com. “This means advertisers get more reach and performance, publishers see stronger revenue, and everyone benefits from a clearer, more transparent process. The opportunities across our publisher network make this a real win for advertisers, publishers, and the wider digital advertising ecosystem. Most importantly, this integration brings together two teams with deep experience and proven innovation in digital advertising.”

Underdog Media’s expertise in high-quality publisher inventory aligns seamlessly with Advertising.com’s mission to empower companies to maximize their digital assets and build revenue streams in an increasingly complex online ecosystem.

“Since 2007, we’ve been building something special at Underdog Media – starting with our top digital talent and creating proprietary ad formats that actually work for our advertisers and providing a revenue stream that publishers can count on,” said Shayne Mihalka, CEO & Founder of Underdog Media. “Teaming up with Advertising.com gives us the firepower to do what we do best, just bigger. More premium publishers, better tools for advertisers, and the same results-driven approach our clients love.”

About Ad.com Interactive Media, Inc.
Ad.com is a leader in next-generation digital media and performance advertising platform that helps brands and publishers drive results through precision data, contextual AI, and scalable innovation. With more than two decades of experience across search, display, native, and video advertising, Ad.com is reshaping the future of digital media. The Ad.com family of companies include AdMedia, Advertising.com, Public Good and Search.com along with a global team of over 350 professionals across the USA, Canada, UK, India, and Dubai, serving many of the world’s leading brands and publishers.

For more information, contact:
Melissa Kennedy
Bob Gold & Associates
c. 610.635.8427
melissa@bobgoldpr.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6a9a4141-7a23-40e8-8f41-c19a837ffbcb

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5f21e350-1efd-48a8-936f-6da84d58a287

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