Skip to main content

Ad.Com Acquires Public Good to Scale Purpose-Based Digital Advertising and AI Innovation

Written by Customer Service on . Posted in Mergers And Acquisitions.

Melissa Anderson to Lead Public Good, AI-Driven Contextual Targeting Platform

Take 90 seconds to see how Public Good’s AI-for-Good can change that and drive sales growth.

LOS ANGELES, July 01, 2025 (GLOBE NEWSWIRE) — Ad.com, a leader in performance marketing and digital media, today announced the acquisition of Public Good, the industry’s top platform for values-based digital marketing via contextual targeting. The acquisition strengthens Ad.com’s position at the intersection of purpose and performance and provides Public Good with the resources and strategic backing to scale globally.

“Ad.com’s investment marks a pivotal step in our journey to global leadership, enabling us to deliver innovative, first-to-market solutions powered by next-generation AI,” said Melissa Anderson, who will lead as President of Public Good, now a member of the Ad.com family of companies.

The move reflects a shared vision: to help the world’s most trusted brands connect with audiences through values-aligned advertising, real-world impact, and scalable outcomes.

Fueling the Next Phase of Growth for Public Good
With Ad.com’s support, Public Good will expand its contextual targeting and social impact platform to serve more brands and publishers globally—bringing its proprietary AI “moment of motivation” engine to scale and extending it into Gen AI Search.

Leadership & Vision
“Melissa Anderson, a key architect of Public Good’s brand and publisher strategy, will continue to lead Public Good through this next chapter,“ said Ad.com CEO Danny Bibi. “I couldn’t be more excited about Melissa’s dynamic leadership and its impact for the business moving forward.”

About Ad.com
Ad.com is a digital media and performance advertising platform that helps brands and publishers drive results through data, technology, and AI. With over two decades of experience powering search, display, native, and video advertising across owned and operated properties, Ad.com supports enterprise-scale marketing with precision, compliance, and innovation.

About Public Good
Public Good.com is the leading digital solution for building brand love and loyalty through driving awareness, engagement and action in a brand’s values and social good. Public Good’s AI-based contextual targeting identifies “moments of motivation” in content across a network of premium publishers to produce superior performance. The world’s leading brands and publishers work with Public Good.

Tuck Advisors, which specializes in M&A advisory for purpose-driven businesses, was the exclusive sell-side advisor for Public Good.

For more information, contact: 
Andrew Laszacs 
Bob Gold & Associates
310-320-2010 
admedia@bobgoldpr.com 

A video accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/b7a9a558-447f-4b54-adac-12382684d8b5

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.