Skip to main content

abercrombie kids Launches All-New Denim Collection and Sizing Options

Written by Customer Service on . Posted in Public Companies.

abercrombie kids back to school campaign 2022

abercrombie kids launches all-new denim collection and sizing options
abercrombie kids launches all-new denim collection and sizing options

abercrombie kids back to school campaign 2022

abercrombie kids launches all-new denim collection and sizing options
abercrombie kids launches all-new denim collection and sizing options

abercrombie kids back to school campaign 2022

abercrombie kids launches all-new denim collection and sizing options
abercrombie kids launches all-new denim collection and sizing options

NEW ALBANY, Ohio, July 14, 2022 (GLOBE NEWSWIRE) — abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), proudly announces the launch of its 2022 denim collection, complete with brand new options for fit and sizing. The updated assortment, which is based on direct feedback from parents and kids, now includes short, regular and long lengths in all sizes and waistband adjusters in every single pair. Additionally, the denim collection has expanded its size range and the brand now offers sizes 5/6 to 17/18. With these adjustments, abercrombie kids aims to make sizing easier and shopping more enjoyable for the entire family.

“After interviewing more than 1,000 parents, kids and associates about what they would change in the kids’ clothing marketplace, the message was clear—shopping for kids denim can be a frustrating experience as waist size, typically based on age, often dictates the length,” said Kelly Hall, SVP & General Manager of abercrombie kids. “Age is just one factor in finding the right fit, but by introducing multiple lengths, expanding the size range, and including waistband adjusters in every pair, kids can now enjoy the same experience as adults: find a waist size, find a length, and enjoy their comfiest denim fit.”

The updated denim collection is nearly two years in the making and was fit tested by more than 300 kids of different ages and sizes—delivering a collection truly made to fit more kids, more comfortably.

“We know that kids grow at their own pace and sometimes, sizing can be a challenge. Sizing up can lead to jeans that are too long or sizing down can lead to jeans that are too short. Our new fit and size options were designed to fix that problem,” said Carey Krug, SVP & Head of Marketing, Abercrombie Brands. “Kids deserve clothes that make them feel empowered and well-fitting pieces designed to fit them exactly as they are can help do just that.”

Today’s announcement also marks the five-year anniversary of the brand’s popular “everybody collection,” a regularly refreshed collection of gender-inclusive pieces by the brand, all fit tested on an array of gender expressions and sizes.

To shop the abercrombie kids denim collection available in the brand’s new, inclusive size structure, visit abercrombiekids.com and make sure to follow @abercrombiekids across platforms for news, product drops and launches.

ABOUT ABERCROMBIE KIDS 
A global specialty retailer of quality, comfortable, made-to-play favorites, abercrombie kids sees the world through kids’ eyes, where play is life and every day is an opportunity to be anything and better everything. 

abercrombie kids is a division of Abercrombie & Fitch Co (NYSE: ANF), and is sold through stores and http://www.abercrombiekids.com/ globally. 

Media Contact:
Cory Weaver, Ph.D.
Abercrombie & Fitch
(614) 586-2717
Public_Relations@anfcorp.com 

Business Media Contact:
Mackenzie Gusweiler
Abercrombie & Fitch Co.
(614) 283-6192
Public_Relations@anfcorp.com

Investor Contact:
Pam Quintiliano
Abercrombie & Fitch Co.
(614) 283-6877
Investor_Relations@anfcorp.com

Photos accompanying this announcement are available at: 

https://www.globenewswire.com/NewsRoom/AttachmentNg/ccbbbe3b-b50d-40b3-8e52-dc945cda93da

https://www.globenewswire.com/NewsRoom/AttachmentNg/ef60af74-8f48-4fba-9108-b9df03f4df2b

https://www.globenewswire.com/NewsRoom/AttachmentNg/4e57ff91-a64b-4c7e-af22-90bce0b25615

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.