Skip to main content

Abercrombie & Fitch Returns to its New York Roots with Fall Denim Campaign

Written by Customer Service on . Posted in Public Companies.

Shot across iconic New York City locations, the campaign brings together fashion and sport through a cast led by Emily Ratajkowski, Paloma Elsesser, Jaxson Dart and Malik Nabers

Denim Made Iconic

Denim Made Iconic
Denim Made Iconic

Denim Made Iconic

Denim Made Iconic
Denim Made Iconic

Denim Made Iconic

Denim Made Iconic
Denim Made Iconic

NEW ALBANY, Ohio, July 30, 2026 (GLOBE NEWSWIRE) — Today, Abercrombie & Fitch (“Abercrombie”), a division of Abercrombie & Fitch Co. (NYSE: ANF), unveils their Fall 2026 denim campaign, “Denim Made Iconic.” Highlighting the brand’s origin in New York City dating back to 1892, the campaign was shot in the city by New York-based photographer Cass Bird and features model, actress and New York Times best-selling author Emily Ratajkowski, model Paloma Elsesser and New York Giants players Jaxson Dart and Malik Nabers.

Abercrombie continues to show up in the moments that matter most to its customers, and this campaign is a natural extension of the brand’s continued evolution. Inspired by the energy of New York City and rooted in Abercrombie’s heritage, the campaign brings a modern perspective of what it means to be iconic. Featuring influential faces across both fashion and sport, Abercrombie is reimagining denim through self-expression, authenticity and elevated style, creating pieces that are truly “made iconic.”

The campaign highlights key denim silhouettes across city scenes including the streets of SoHo and subway cars. Women’s styles include the High Rise Wide leg Jean, High Rise Barrel Jean, Low Rise Ultra Loose Jean and High Rise Relaxed, while men’s introduces an updated Relaxed Straight fit and baggy jean designed for greater comfort and ease. Across both collections, new garment-dyed fabrications deliver elevated color, softness and all-day wearability.

“Abercrombie has been at the intersection of fashion, sport and culture throughout our entire 134-year history, and this denim campaign celebrates that heritage and individuality that defines New York City, our customers and the talent bringing it to life,” said Corey Robinson, brand president of Abercrombie & Fitch. “With denim being a core staple of every fall wardrobe, we want to offer silhouettes for all occasions – from our Low Rise Ultra Loose jean for an everyday, casual style to our barrel jean that can be dressed up or dressed down.”

The Abercrombie & Fitch fall denim collection includes 120 styles available in regular, short and long lengths, with sizing ranging from 23 to 39, including Abercrombie’s viral Curve Love denim. The collection launches online at Abercrombie.com on July 30, 2026, and will also be available in Abercrombie & Fitch stores.

About Abercrombie & Fitch:
Abercrombie & Fitch is an effortless, elevated American lifestyle brand, blending heritage and modern style through quality apparel, accessories and fragrance crafted for all of life’s moments. Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. and is sold in more than 300 stores worldwide (including abercrombie kids) and on abercrombie.com globally.

Abercrombie Media Contact:
Public_relations@anfcorp.com

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/5ba76753-3a43-4b2e-9d10-884414e0742d 

https://www.globenewswire.com/NewsRoom/AttachmentNg/cc96d9f2-b07e-4da5-befa-5356b96a0663 

https://www.globenewswire.com/NewsRoom/AttachmentNg/c8af2a08-88a6-4daf-a5a1-17e269cc769c

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.