Agillic adds Gyldendal A/S to its portfolio of media and publishing houses 

Press release, Copenhagen, 7 October 2020Agillic, a leading Nordic omnichannel marketing software company, is pleased to welcome Gyldendal A/S, Denmark’s oldest and largest publishing house. Through the automated execution of relevant and personalised content across channels and at scale, Agillic has proven to increase customer loyalty and value. This, paired with its native integrations to paid media channels, compelled Gyldendal to join Agillic.Agillic has a strategic focus on media and publishing houses, of which many of them are subscription businesses, and the company’s portfolio encompasses businesses such as Egmont Publishing, Aller Media, Bonnier Publication, as well as Amedia. More than 100,000 book lovers are a member of one of Gyldendal’s many clubs, such as Gyldendal’s Bogklub and Samleren’s Bogklub, and the clubs generate a substantial revenue stream. Acquiring members and customers is a costly affair, which is why building loyal and profitable long-term customers is a chief objective. Relevant and personalised communication is the answer to that challenge. By keeping members engaged and active with relevant and personalised content encompassing welcome flows, retention flows and win-back flows, Gyldendal is looking to create more loyal and profitable customers. The ability to act on data – and to activate data in new ways – is crucial to achieving this: “We have great expectations for Agillic’s native integration to the digital ads ecosystems. It is an exciting opportunity to activate our data in digital ads and campaigns. It enables us to target and reach audiences with more relevant and personalised communication – and to optimise our marketing spend and efforts,” says Christina Østerby.For further information, please contact
Emre Gürsoy, CEO, Agillic A/S
+45 3078 4200
emre.gursoy@agillic.comChristina Østerby, CEO Gyldendal’s Book clubs
coe@gyldendal.dkAbout Gyldendal
Gyldendal A/S group counts among others Gyldendal publishing house, Gyldendal Education and Systime. Gyldendal was founded in 1770 by Søren Gyldendal and is Denmark’s largest publisher. For 250 years, the company has been working to enrich Danish book readers with knowledge, art, culture and entertaining reading experiences, and Gyldendal Publishing alone publishes more than 400 new titles every year for children, young people and adults. For further information, please visit www.gyldendal.dkAgillic A/S Nasdaq First North Growth Market Copenhagen: AGILCGammel Mønt 2 – 1171 Copenhagen K – Denmark                                                                                                                                                 
AttachmentPR Agillic adds Gyldendal to its portfolio of media and publishing houses