UPDATE — Xcel Brands Announces Exclusive Partnership and Launch of Limited-Edition Capsule Collection with Baggallini and Coco Rocha
Coco Rocha Headshot
Six-Piece Collaboration Debuts September 17, with Early Access Sign-Ups Beginning August 17.
Featuring the debut of the Super Bagg, an oversized statement silhouette inspired by life behind the runway and beyond.
NEW YORK, June 10, 2026 (GLOBE NEWSWIRE) — Xcel Brands, Inc. today announced an exclusive licensing collaboration between handbag specialist Baggallini and internationally renowned model, entrepreneur, and fashion icon Coco Rocha. The partnership will begin with the launch of a limited-edition capsule collection designed by Coco Rocha for the modern woman.
The collaboration combines Baggallini’s signature expertise in organization and functionality with Coco’s sophisticated style and real world understanding of the demands faced by today’s busy women. The collection draws inspiration from Coco’s many years of endless travel as a super model and businesswoman. The star of the collaboration is the Super Bagg seamlessly blending elevated style with practical organization.
Baggallini, the brand known for designing thoughtfully organized bags, announces the launch of the Baggallini x Coco Rocha Capsule Collection, a limited-edition collaboration with internationally renowned supermodel, entrepreneur, mother, and mentor Coco Rocha. The collection combines fashion-forward design with Baggallini’s signature organizational expertise.
“This partnership continues Xcel Brands’ vision of connecting influential talent with a lifestyle brand such as Baggallini to create meaningful products for today’s consumer,” said Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands. “Coco Rocha’s global influence, entrepreneurial spirit, and authentic understanding of the modern woman’s lifestyle made her an exceptional partner for Baggallini. The Super Bagg and the broader capsule collection deliver the perfect balance of style, versatility, and function that today’s consumer expects.”
At the center of the collection is the debut of the Super Bagg, a bold new oversized silhouette inspired by the multifaceted lives women lead. Drawing from Rocha’s years balancing castings, fittings, photoshoots, airports, meetings, and family life, the Super Bagg was designed to accommodate it all — from platform heels and beauty essentials to laptops, water bottles, and the everyday necessities that rarely make it into the spotlight. Thoughtfully organized throughout, the bag features dedicated shoe compartments, a padded laptop sleeve, water bottle holders, and multiple interior pockets, bringing effortless order to even the busiest days.
“For most of my career, I’ve been constantly on the move,” said Coco Rocha. “Traveling between photoshoots, airports, and family life. Along the way, I’ve learned that being prepared is one of life’s most underrated luxuries. With this collection, I wanted to create a bag that reflects that reality, something stylish enough for any setting, yet practical and organized enough to keep up with the demands of a busy modern woman. The Super Bagg was designed to carry everything you need while keeping you confident, and ready for wherever life takes you.“
In addition to the Super Bagg, the capsule includes three of Baggallini’s most-loved silhouettes: the Lexington Backpack, Crescent Convertible Hobo, and Central Park Sling. Each style is reimagined in an exclusive olive green colorway personally selected by Rocha — an elevated neutral chosen for its richness, versatility, and effortless polish.
“Coco embodies the multifaceted woman we design for — someone who moves through many roles, places, and moments with confidence and individuality,” said Lydia Feniger, VP of Marketing at Baggallini. “Her experience living life on the move — from runways and photoshoots to business ventures and family life — made her an ideal partner. Together, we created a capsule that blends statement-making style with the thoughtful organization our customers rely on every day.”
Availability
Early access to the Baggallini x Coco Rocha Capsule Collection begins August 17, 2025 for Baggallini subscribers and select customers.
The collection launches publicly on September 17, 2025, at Baggallini.com and through select retail partners while supplies last.
About Baggallini
Baggallini designs organized bags to simplify life, so women can move through the world feeling prepared and confident. In today’s world organization isn’t a nice-to-have — it’s essential. From carefully placed compartments that keep essentials within reach to lightweight materials, Baggallini products help women move through their day with ease so they can focus on what matters most.
About Coco Rocha
Coco Rocha is an internationally recognized supermodel, entrepreneur, author, mentor, and advocate. Often referred to as the “Queen of Pose,” and widely regarded as one of the most influential figures in modern fashion, Rocha has appeared on hundreds of magazine covers, walked for the world’s leading luxury brands, and starred in major global advertising campaigns throughout her more than two-decade career.
Beyond modeling, Rocha is a successful businesswoman, educator, and mentor who has helped shape the next generation of fashion talent through her academy, Coco Rocha Model Camp, and as a mentor and host on Project Runway Canada. Known for her entrepreneurial spirit and multifaceted approach to life and career, she continues to inspire audiences around the world through her work across fashion, business, education, and family life.
About Xcel Brands
Xcel Brands, Inc. (NASDAQ: XELB) is a media and consumer products company engaged in the design, licensing, marketing, live streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods, pet products and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded in 2011 with a vision to reimagine shopping, entertainment, and social media as social commerce. Xcel is an industry leader in developing influencer led brands and owns the Halston and C. Wonder brands, as well as the co-branded influencer led brands Tower Hill by Christie Brinkley, Trust. Respect. Love by Cesar Millan, GemmaMade by Gemma Stafford and Off/Duty by Coco Rocha brand and holds noncontrolling interests or long-term license agreement in Mesa Mia by Jenny Martinez. Xcel also owns and manages the Longaberger by Shannon Doherty brand through its controlling interest in Longaberger Licensing, LLC. Xcel is pioneering a modern consumer products sales strategy which includes the promotion and sale of products under its brands through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retailers, and e-commerce channels to be everywhere its customers’ shop. The company’s previously owned and current brands have generated more than $5 billion in retail sales via livestreaming in interactive television and digital channels alone and has over 20,000 hours of content production time in live-stream and social commerce. The brand portfolio reaches more than 46 million social media followers with broadcast reaching 200 million households. Headquartered in New York City, Xcel Brands is led by an executive team with significant live streaming, production, merchandising, design, marketing, retailing, and licensing experience, and a proven track record of success in elevating branded consumer products companies. For more information, visit www.xcelbrands.com.
For further information please contact:
Xcel Brands
media@xcelbrands.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1fd09dc5-b9d9-47f6-add5-4c29864f4f51
