Skip to main content

Athene Expands Registered Index-Linked Annuity (RILA) Lineup with Launch of Athene Amplify® 3.0

Written by Customer Service on . Posted in Public Companies.

New solution expands RILA access with additional buffer options, helps streamline product selection and delivers greater control

WEST DES MOINES, Iowa, May 04, 2026 (GLOBE NEWSWIRE) — Athene, the leading retirement solutions company and subsidiary of Apollo Global Management (NYSE: APO), today announced the launch of Athene Amplify 3.0, a registered index-linked annuity (RILA) designed to expand access to the category. By offering new protection levels and a simplified single-contract structure, Amplify 3.0 enhances the client experience in a RILA market where flexibility, control and ease of use are seen as essential differentiators.

Amplify 3.0 builds on the momentum in the RILA market, where sales reached nearly $80 billion across the industry in 2025. Athene has been the top seller of retail annuities in the U.S. for three consecutive years and increasing RILA market share represents one of several growth tailwinds for its business.

“As the retirement age population grows, financial professionals are increasingly seeking solutions that can help balance growth potential with a level of downside protection for their clients without added complexity,” said Sean Brennan, Co-President and CCO at Athene. “The launch of Amplify 3.0 addresses that need, enabling a wider array of protection strategies to suit different risk appetites and simplifying product structure to improve usability, changes that will help financial professionals deliver more customized outcomes with greater efficiency.”

Key features of Athene Amplify 3.0 include:

  • New buffer options expand addressable market:
    New 1% and 100% buffer options, alongside existing 10%, 20% and 30% levels, extend RILA applicability across the risk spectrum.
  • Single-contract simplicity:
    Combines fee and no-fee segment options within one product, eliminating the need for multiple versions and simplifying selection, sales and service processes for financial professionals.
  • Performance Lock with immediate re-entry:
    Allows clients to capture gains and reposition their strategy during the term, providing greater control as markets change. Financial professionals can act in just a few clicks through a simplified digital experience with tools like auto-alerts that help identify opportunities and respond quickly.

Athene Amplify® 3.0 is issued by Athene Annuity and Life Company and is available through registered representatives. For more information, financial professionals can contact their Athene representative.

About Athene
Athene is the leading retirement solutions company with operations in the United States, Bermuda, Canada, and Japan. Athene is focused on providing financial security to individuals by offering an attractive suite of retirement income and savings products and also serves as a solutions provider to corporations. For more information, please visit www.athene.com.

Contact
Alyssa Castelli
Director, External Relations
+1 (646) 768-7304
Alyssa.castelli@athene.com

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.