Skip to main content

Vranken-Pommery Monopole : Licensing of the Pompadour Brand to Vranken-Pommery Monopole

Written by Customer Service on . Posted in Public Companies.

Reims, November 21, 2025

On October 1, Vranken-Pommery Monopole decided to accept the offer from the Lanson-BCC Group, which was more attractive than that of the Vranken Company, for the sale of the Heidsieck & Co Monopole brand.

In order to provide Vranken-Pommery Monopole with additional resources, strengthen its commercial development in the premium segment, and provide it with a cost-sharing arrangement, Compagnie Vranken has decided to license the Pompadour brand to it, with marketing set to begin in late 2025. Vranken-Pommery Monopole will retain the related inventories.

Maison Pompadour is the first new Champagne House of the 21st century. Backed by its unique collection of Reserve Vintages from the Clos Pompadour vineyards, Champagne Pompadour stands out for its uniqueness and embodies a resolutely modern vision of Champagne for enthusiasts around the world. 

About Vranken-Pommery Monopole

Vranken-Pommery Monopole is a major player in the Champagne sector. The Group controls the entire value chain, from vineyard cultivation to winemaking and distribution. It also operates in three other wine regions: Provence, Camargue, and Douro. The Group is strongly committed to promoting terroirs, practicing sustainable viticulture, and preserving the environment.
Its brand portfolio includes:

  • The Vranken, Pommery & Greno, Pompadour, Heidsieck & Co Monopole, Charles Lafitte and Bissinger & Co champagnes;
  • The Rozès and Sao Pedro port wines and the Terras do Grifo Douro wines;
  • The Domaine Royal de Jarras and Pink Flamingo Camargue wines and the Château La Gordonne Provence wines;
  • The Sparkling wines, the Louis Pommery California, Louis Pommery England, Brut de France and Pink Flamingo sparkling wines.

Vranken-Pommery Monopole is a company listed on NYSE Euronext Paris and Brussels.
(code “VRAP” (Paris), “VRAB” (Brussels); ISIN code: FR0000062796).     
     Contacts

Vranken-Pommery Monopole:
Franck Delval, Directeur des Contrôles Financiers
+33 3 26 61 62 34, comfi@vrankenpommery.fr		 Press
Laurent Poinsot, +33 1 53 70 74 77, lpoinsot@image7.fr
Caroline Simon, +33 1 53 70 74 65, caroline.simon@image7.fr

Attachments

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.