Skip to main content

Ultrack Systems Inc. (OTC: MJLB) Secures 60% Stake in Better Pets, Charging Into the $325 Billion Pet Wellness Industry with Momentum and Market Vision

Written by Customer Service on . Posted in Public Companies.

TORONTO, June 04, 2025 (GLOBE NEWSWIRE) — Ultrack Systems Inc. (OTC: MJLB), a fast-growing leader in smart logistics technologies, is thrilled to announce the acquisition of a 60% controlling interest in Better Pets, a rising star in the science-driven pet wellness industry. This strategic move catapults MJLB into the booming $325 billion global pet care market—one of the fastest-growing consumer sectors in the world.

The transaction, comprised of a mix of cash and equity, also gives Ultrack the right of first refusal to acquire the remaining shares of Better Pets, solidifying its position to take full ownership as the brand scales rapidly.

Better Pets: A Brand With Bite

Better Pets is not your average pet product company—it’s a forward-thinking health-first brand. Known for its organic, clean-label products like Pet Balm and Pet Gel, each formulated with over 60% organic hemp oil and beeswax, Better Pets is redefining how modern pet owners care for their companions.

What sets Better Pets apart? The company is backed by:

  • Proven product developers with decades of CPG experience
  • Established distribution networks throughout North America
  • Science-backed formulas that meet surging demand for natural, sustainable, and functional pet wellness products

New proprietary SKUs are currently under development, signaling significant expansion potential as the company scales to meet consumer demand.

Strategic Diversification & Revenue Potential

Ultrack estimates the current valuation of Better Pets to be in the $5–6 million range, supported by early revenue potential, product momentum, and deep distribution relationships. Even more exciting: industry trends suggest this deal could unlock substantial recurring revenue for MJLB within the next 12 to 18 months.

This acquisition isn’t just about diversification—it’s a smart entry into a high-growth vertical that perfectly aligns with macro consumer trends like:

  • The humanization of pets
  • Demand for organic and natural pet wellness products
  • The rise of eCommerce-driven pet product sales

Better Pets is built to scale, and Ultrack is putting its capital and capabilities behind that growth.

Management Commentary

“This acquisition marks a bold and strategic leap for Ultrack,” said Reno Calabrigo, CEO of Ultrack Systems Inc. “Better Pets is more than a brand—it’s a movement in the pet wellness space. Their dedication to science-based, natural formulations fits perfectly with our mission to invest in innovation and capitalize on emerging consumer trends. We’re confident this partnership will deliver strong value to our shareholders and open up entirely new revenue streams for the company.”

About Ultrack Systems Inc.: (OTC: MJLB)

Ultrack Systems Inc. is a diversified, publicly traded technology and asset management company committed to identifying, acquiring, and scaling high-potential businesses across key growth sectors. From smart logistics and fleet management to health and consumer goods, Ultrack is building a dynamic portfolio designed for long-term value creation and market disruption.

Website: www.ultrack.ca

About Better Pets

Better Pets is a Canadian-owned, premium pet wellness brand committed to helping pets live healthier, happier lives. Operating under the Better Health Sciences portfolio, Better Pets specializes in clean-label, science-backed formulations made with natural, organic ingredients. Its flagship products are rapidly gaining traction among discerning pet owners and leading distributors across North America.

Website: www.mybetterpets.com

Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as “anticipates,” “believes,” “estimates,” “expects,” “plans,” “intends,” “potential” and similar expressions. These statements reflect the Company’s current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company’s actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements.

Investor Contact:

Email: info@ultrack.ca
Web: ultrack.ca, mybetterpets.com
X: @UltrackI

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Important Notice for Investors:

The services and products offered by Goldalea Capital Ltd. are intended exclusively for professional market participants as defined by applicable laws and regulations. This typically includes institutional investors, qualified investors, and high-net-worth individuals who have sufficient knowledge, experience, resources, and independence to assess the risks of trading on their own.

No Investment Advice:

The information, analyses, and market data provided are for general information purposes only and do not constitute individual investment advice. They should not be construed as a basis for investment decisions and do not take into account the specific investment objectives, financial situation, or individual needs of any recipient.

High Risks:

Trading in financial instruments is associated with significant risks and may result in the complete loss of the invested capital. Goldalea Capital Ltd. accepts no liability for losses incurred as a result of the use of the information provided or the execution of transactions.

Sole Responsibility:

The decision to invest or not to invest is solely the responsibility of the investor. Investors should obtain comprehensive information about the risks involved before making any investment decision and, if necessary, seek independent advice.

No Guarantees:

Goldalea Capital Ltd. makes no warranties or representations as to the accuracy, completeness, or timeliness of the information provided. Markets are subject to constant change, and past performance is not a reliable indicator of future results.

Regional Restrictions:

The services offered by Goldalea Capital Ltd. may not be available to all persons or in all countries. It is the responsibility of the investor to ensure that they are authorized to use the services offered.

Please note: This disclaimer is for general information purposes only and does not replace individual legal or tax advice.