Skip to main content

Creative Realities Elevates Game Day with Innovative Digital Signage in Sports & Entertainment Venues

Written by Customer Service on . Posted in Public Companies.

Tailored digital experiences score big with fans, advancing standards for engagement

LOUISVILLE, Ky., Aug. 06, 2024 (GLOBE NEWSWIRE) — Creative Realities, Inc. (NASDAQ: CREX,), a leading provider of digital signage and media solutions, is proud to announce its strategic momentum and growth in the Sports and Entertainment (S&E) vertical.

Creative Realities has been pivotal in transforming stadium and arena technology solutions and the way sports and entertainment venues engage with their audiences. Leveraging its advanced digital signage and CMS platform solutions, the company is providing venues with flexible, tailored packages that include IPTV, food and beverage (F&B) integration, and enhanced fan engagement experiences. These solutions not only maximize sponsorship revenue but also provide ongoing content strategy and hardware procurement services.

“Digital signage is no longer a one-size-fits-all solution,” said Lee Summers, President of Sports and Entertainment at Creative Realities. “We have moved beyond mass-produced ‘single-channel’ displays to offer customized solutions that target specific demographics and audiences within a venue. S&E is a particularly unique space among the main verticals we work with, allowing us to serve as a creative partner and provide solutions for each individual customer.”

Among the key innovations is the integration of Food and Beverage (F&B) digital menu boards with sales systems, which allow for dynamic pricing other automated adjustments based on game schedules and demographics. Pricing, which used to remain static all season long, can now be adjusted for specific games, such as morning versus afternoon games, based on data-driven decisions. Additionally, the incorporation of fan engagement technologies, such as mobile interactive LEDs and social media integrations, ensures that fans remain connected and engaged from the moment they arrive at the venue.

“The ability to adapt and respond to fan behavior and preferences is crucial,” continued Summers. “Modern venues require solutions that work with the world of mobile devices, offering fans personalized content through their screens and even allowing audiences to see themselves on the main scoreboard. This level of interaction is what creates a memorable game day experience.”

Creative Realities has partnered with several high-profile venues, including the Dallas Cowboys’ AT&T Stadium, the Sacramento Kings’ Golden 1 Center, the Minnesota Timberwolves’ Target Center, and the San Antonio Spurs’ Frost Bank Center. These partnerships, along with ongoing discussions with other major prospects, highlight the company’s commitment to delivering innovative and impactful digital signage solutions that enhance both operational efficiency and the overall fan experience.

Looking ahead, Creative Realities plans to expand its language translation solutions to more venues, breaking down language barriers and ensuring inclusivity for international fans. The company is also aiming to achieve full venue integration, consolidating all digital systems to operate seamlessly under a unified platform and strategy, ensuring a consistent and cohesive experience not only in a single venue, but across multiple venues as well.

By continuing to innovate and adapt to the needs of the market, Creative Realities aims to create an environment where every fan feels valued and engaged.

For more information about Creative Realities and its initiatives, please visit https://cri.com/our-work.

About Creative Realities, Inc.
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops, and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues.

Contacts

Media Inquiries
Breanne Ngo
bngo@ideagrove.com

Investor Relations
Chris Witty
cwitty@darrowir.com
646-438-9385
ir@cri.com
https://investors.cri.com/

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Cookie Notice

We use cookies to improve your experience on our website

Information we collect about your use of Goldea Capital website

Goldea Capital website collects personal data about visitors to its website.

When someone visits our websites, we use a third party service, Google Analytics, to collect standard internet log information (such as IP address and type of browser they’re using) and details of visitor behavior patterns. We do this to allow us to keep track of the number of visitors to the various parts of the sites and understand how our website is used. We do not make any attempt to find out the identities or nature of those visiting our websites. We won’t share your information with any other organizations for marketing, market research or commercial purposes and we don’t pass on your details to other websites.

Use of cookies
Cookies are small text files that are placed on your computer or other device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.