Skip to main content

North Media acquires Sweden’s largest distributor of leaflets and local newspapers

Written by Customer Service on . Posted in Public Companies.

Announcement no. 15-2023

15 December 2023

North Media has concluded an agreement with Ge-Te Media Aktiebolag to acquire SDR Svensk Direktreklam AB and EGRO Konsult AB.

SDR is Sweden’s largest distributor of unaddressed printed matter and local newspapers to Swedish consumers. SDR expects to report revenue of approximately SEK 650 million and to deliver EBITDA of about SEK 50 million in 2023. The company expects to generate an increase in revenue and EBITDA for 2024.

North Media CEO Lasse Ingemann Brodt commented on the transaction:

“We consider SDR to be a very attractive business. The company is developing very positively and, like our Danish company FK Distribution, is extremely good at creating value for both the retail industry and for consumers through large-scale targeted and efficient distribution of printed matter and local newspapers. We see good opportunities to further develop SDR, while at the same time strengthening our product offerings in both Denmark and Sweden.”

Door-to-door distribution of leaflets is the preferred media for both Danish and Swedish consumers when doing their shopping. Leaflets is the strongest and most efficient marketing channel for the retail industry.

In Denmark, FK Distribution will distribute about 1.3 billion leaflets and local newspapers to 2.3 million households in 2023. A 2022 survey shows that door-to-door distribution of leaflets is extremely efficient. Almost 70 per cent of recipient households used leaflets to find bargains, and 59% of recipients made weekly purchases based on leaflets received. 

In Sweden, SDR will distribute about 1.2 billion leaflets and local newspapers to 4.5 million households in 2023.

North Media is acquiring SDR at a price of SEK 350 million on a debt-free basis. The purchase price will be paid in cash.

The transaction is expected to close on 29 December 2023.

As reported in company announcement no. 14/2023, the Group is guiding for FY 2023 revenue of DKK 940-960 million and EBIT of DKK 145-160 million. The acquisition of SDR will have no effect on the guidance for 2023.

North Media expects to release its 2023 Annual Report on 28 February 2024.

For further information:

Lasse Ingemann Brodt, CEO tel. +45 20 24 32 92

Kåre Wigh, CFO tel. +45 25 65 21 45

Disclaimer & Cookie Notice

Welcome to GOLDEA services for Professionals

Before you continue, please confirm the following:

Professional advisers only

I am a professional adviser and would like to visit the GOLDEA CAPITAL for Professionals website.

Cookie Notice

We use cookies to improve your experience on our website

Information we collect about your use of Goldea Capital website

Goldea Capital website collects personal data about visitors to its website.

When someone visits our websites, we use a third party service, Google Analytics, to collect standard internet log information (such as IP address and type of browser they’re using) and details of visitor behavior patterns. We do this to allow us to keep track of the number of visitors to the various parts of the sites and understand how our website is used. We do not make any attempt to find out the identities or nature of those visiting our websites. We won’t share your information with any other organizations for marketing, market research or commercial purposes and we don’t pass on your details to other websites.

Use of cookies
Cookies are small text files that are placed on your computer or other device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.