Digital Motorsports Launches New Technology and Digital Motorsports World Cup at the ADAC Expo in Germany

ESE’s Digital Motorsports Brand is attending the ADAC SimRacing Expo at the Nürburgring Racetrack in Germany that starts on September 17

VANCOUVER, British Columbia, Sept. 17, 2021 (GLOBE NEWSWIRE) — ESE Entertainment Inc. (TSXV:ESE) (OTCQB:ENTEF) (the “Company” or “ESE”) is pleased to announce its attendance at the ADAC SimRacing Expo, which takes place at the Nürburgring race track in Germany from September 17^th to 19^th, on more than 8,000 m² of exhibition space, with Porsche, BMW and 26 international companies in attendance. This is one of the key sim racing event and attracts over 23,500 visitors, including motorsport fans, pro gamers and racers with approximately 800,000 live stream viewers. Expo visitors will also find the latest hardware for high-end simulators, as well as affordable setups at the Digital Motorsports trade stand. The Expo is rounded off by the 1000-kilometer race taking place at the same time. Top-class racing cars from all decades of the glorious years of the historic 1000-kilometer races will be there: Ferraris GT 250, Jaguar, Porsche RSR, Mercedes, DeTomaso, BMW or Ford GT40.

Niall Maher, CEO at Digital Motorsports, stated: “I am very excited to be attending the ADAC SimRacing Expo. Having the biggest stand right in the heart of the Expo is a statement that we are a leader globally for esports racing. I will also be announcing exciting new partnerships and unveiling state of the art AR/VR motion simulators and technology. Our VIP party is already oversubscribed with key decision makers, influencers and industry experts, who will have an opportunity to take part in a live hot lap challenge. We will also be announcing our plans for the inaugural Digital Motorsports World Cup which will take place this year. This is a very exciting time for Digital Motorsports and brings our group one step closer to becoming one of the largest gaming and esports infrastructure companies in the world.’”

About ADAC
ADAC (an acronym for Allgemeiner Deutscher Automobil-Club; General German Automobile Club) is Europe’s largest motoring association. The object of ADAC is “the representation, promotion and advocacy of motoring, motorsport and tourism interests.” Its original and most well-known service is roadside assistance. The club also offers other products and services – directly or through subsidiaries, distributes city maps, road maps and road atlases and operates several driver safety centres. ADAC regularly issues press releases and publishes the ADAC Motorwelt club magazine to inform its approx. 21.2m members. ADAC is affiliated with the following organisations:

• FIA, the international automobile federation
• FIVA, the international historic vehicles federation
• Euro NCAP, a crash test consortium
• Network European Movement Germany
• EuropeNet24

About Digital Motorsports
Digital Motorsports is an award-winning organization and one of the leading sim racing solutions providers in Europe, specializing in building bespoke simulators and offering turnkey simulator packages. Digital Motorsports has key vendor distribution rights and partnerships in the industry, and they have worked with world champions across multiple disciplines from F1, WEC, WRC, Drifting, and more. ESE completed its acquisition of Digital Motorsports on September 14, 2021. | www.digital-motorsports.com

Share Issuance

The Company also announces that it has issued 200,000 shares to Ron Segev, a director of the Company, pursuant to an agreement dated August 11, 2020. All of the shares issued will be subject to a four-month hold period imposed by the TSX Venture Exchange (the “TSXV”), calculated from the date of issuance, and 120,000 of the shares will be subject to escrow and released therefrom in four equal tranches every six months, beginning on February 17, 2022. The issuance of the shares remains subject to approval by the TSXV.

About ESE
ESE is a Europe based entertainment and technology company focused on gaming, particularly on esports. The Company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues. In addition to the Company’s organic growth opportunities, the Company is considering selective acquisitions that align with its objective of becoming a dominant global player in esports technology and infrastructure. | www.ese.gg

Forward-Looking Statements
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to (i) the success of Digital Motorsports’ attendance at the Expo, and the resulting benefits to ESE and Digital Motorsports; (ii) new partnerships of Digital Motorsports; (iii) the plans and timing of the Digital Motorsports World Cup; and (iv) ESE receiving TSXV approval for the share issuance. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE ESE Entertainment Inc.
For further information about ESE, please contact:
Daniel Mogil, Investor Relations
investors@esegaming.com
647-492-1535