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4 Nations Face-Off: Canadian Pride Would Surge if Canada Beat the U.S. in Hockey Showdown

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New Rogers survey shows strong tie between hockey and Canadian identity ahead of 4 Nations final

TORONTO, Feb. 20, 2025 (GLOBE NEWSWIRE) — The final game of the NHL’s 4 Nations Face-Off airs tonight and Canadians are gearing up for a battle that transcends hockey. A new Rogers survey shows the matchup is more than just a hockey game. More than three-quarters (78%) of Canadians believe hockey is core to Canada’s national identity and 75% say that Canada’s national pride is deeply intertwined with the sport.

Roughly 60% of Canadians aware of the tournament say a Canada victory would be even more meaningful given the threats to Canada’s economy and economic sovereignty. And four in 10 say a victory will increase their pride in Canada.

Tonight, Canada and the United States will face off in the championship game of the 2025 4 Nations Face-Off, an international best-on-best tournament featuring the NHL’s top players from Canada, the U.S., Finland and Sweden. Rogers is the sponsor of Canada’s team. The final game will be a highly anticipated rematch of Saturday’s game when more than nine million Canadians tuned in to the game. The final game airs on Sportsnet and streams on Sportsnet+ at 8 p.m. ET / 5 p.m. PT. 

About Rogers Communications Inc.
Rogers is Canada’s leading communications and entertainment company, and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or investors.rogers.com.

For more information: 
media@rci.rogers.com 
1-844-226-1338 

The survey, commissioned by Rogers, was conducted by Sago among gen pop Canadians, in both English and French, between February 14 and 19, 2025. The sample size was 1,015 with a margin of error of ±3% 19 times out of 20.

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