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Day: December 3, 2025

$201M (CAD) Exit for Bar Brand TRUBAR Reported Last Week by CPG Insider – Founded by Former NFL Player Brad Pyatt and His Wife

Written by Customer Service on . Posted in Mergers And Acquisitions.

Acquisition highlights ETİ Gıda’s global expansion strategy and positions TRUBAR for accelerated growth in the better-for-you snacks category.TRUBAR: the plant-based protein bars VANCOUVER, British Columbia, Dec. 02, 2025 (GLOBE NEWSWIRE) — According to CPG Insider, TRUBAR, a better-for-you bar brand under Simply Better Brands (TSE: TRBR), was announced last week to be acquired by ETİ Gıda in a $201 million (CAD) all-cash transaction. The deal, representing a 64% premium over TRUBAR’s previous closing share price, is expected to accelerate the brand’s growth across North America while expanding its global presence. The acquisition has reportedly been recommended by TRUBAR’s Board of Directors and Special Committee, which deemed the partnership in the company’s best interest. ETİ Gıda’s experience in scaling international consumer...

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